Ed Fricker

Trailblazer
DISC Type : ID

Director of Engineering at Smile ID

Bristol, England, United Kingdom

Overview

Ed Fricker is an agile software engineer and leader, currently serving as Director of Engineering at Smile ID. He specializes in DevOps, scaling infrastructure, and process efficiency, with notable achievements in leading complex technical projects and securing compliance certifications. Colleagues describe him as talented, articulate, enthusiastic, and professional.

Passionate about remote work and making a positive impact, Ed actively drives recruiting and People Ops initiatives. His interests include leveraging technology for global inclusion, demonstrated by Smile IDs work in Africa. He also engages with the tech community by participating in podcasts.

Unique fact: Ed holds a patent for "Machine Assisted Troubleshooting of a Customer Support Issue, " reflecting his expertise in creating innovative technical solutions.

Personality Overview

Informal

Values Relationships

Achievement-Oriented

They are more likely to be open to unproven but exciting technologies.  They will bat for you if they come to believe in you. They like to keep things under control.

Topics They Care About

Digital Identity
Leads engineering at Smile ID, focusing on secure digital identity across Africa, highlighted by a recent partnership with Mastercard to expand inclusion and fight fraud.
Scaling Infrastructure
He envisioned and implemented a multi-region tech stack refactor to reduce latency 5x and has extensive experience with PaaS, Docker, and multi-cloud platforms.
Agile Methodologies
A seasoned agile coach and scrum master, he applies these principles to optimize project delivery, improve team velocity, and drive quality.

Media Appearances

Ed has no verified media appearances

Work History

8-2024
Director of Engineering at Smile ID
4-2024 - 8-2024
Director of Platform Engineering at Smile ID
4-2022 - 3-2024
Senior DevOps Engineer at Smile ID
3-2015
Director at Software Communications
8-2019 - 4-2022
Principal Software Engineer at Convox

Education

2000 - 2003
Associate Degree from University of Southampton
1995 - 2000
Education details unavailable from Shaftesbury

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Director of Engineering at Smile ID
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ed

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ed take some risk or not?

  • They can take risks if necessary.

You And Ed

Personality Compatibility


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