Ed Hoehn

Go-getter
DISC Type : d

Chief Executive Officer at A2Brands, Inc.

United States

Overview

Ed is the CEO of A2Brands with over 20 years of experience driving growth and innovation in the technology and consumer industries. A Chapman University alumnus, he is adept at scaling solutions for both Fortune 500 companies and emerging brands. Colleagues describe him as a creative, strategic, and "get it done" leader.

He is passionate about building sustainable solutions and has been a leader in creating eco-friendly consumer products designed to reduce carbon emissions and combat deforestation. His work reflects a deep commitment to forging partnerships that deliver a lasting positive impact on the environment.

Ed helped launch and scale a pioneering "beanless" coffee brand made from upcycled ingredients to create a more sustainable alternative to traditional coffee.

Personality Overview

Challenger

Direct & Candid

Self-Confident

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

AI for CPG Brands
Recently launched ArchitectOS. Plan, an AI-powered financial planning tool specifically designed to help consumer goods entrepreneurs build robust business models.
Sustainable Consumer Goods
As COO of Atomo Coffee, he was instrumental in launching a "beanless" coffee from upcycled ingredients to combat deforestation caused by coffee production.
Supporting Entrepreneurs
Created his latest product, ArchitectOS. Plan, out of a personal frustration over the lack of easy-to-use financial modeling tools for brand owners.

Media Appearances

Ed has no verified media appearances

Work History

3-2025
Chief Executive Officer at A2Brands, Inc.
11-2023
Advisory Board Member at Provoke Solutions
11-2022 - 2-2025
Chief Operating Officer at Atomo Coffee
5-2022 - 11-2022
Head of Growth at Atomo Coffee
1-2022
Partner at H2 Consulting Group

Education

1999 - 2003
Bachelor of Arts (B.A.) from Chapman University

More Information

Social Presence :

Prographics :

Exp : 25 Location : United States Job Level : Leadership Designation : Chief Executive Officer at A2Brands, Inc.
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ed

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ed take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ed

Personality Compatibility


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