Ed Johnson

Sharpshooter
DISC Type : CD

Advisory Board, Center for International Business and Research at University of Florida

Miami, Florida, United States

Overview

Ed Johnson is a Partner at Deloitte Consulting, leading the Consumer Industrys commercial strategy practice. He specializes in revenue management, pricing, and trade promotions for CPG brands across global markets. A Certified Professional Pricer, he holds an MBA and Master of Arts from the University of Florida and previously worked at the Federal Reserve Board.

Outside of his primary role, Ed maintains strong ties to his alma mater. He serves on the Advisory Board for the University of Floridas Center for International Business and Research, contributing to the development of future business leaders and international research initiatives.

Unique fact: Before his consulting career, Ed created and maintained the Federal Reserves inflation forecasting models ahead of FOMC meetings.

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Future of CPG
He frequently writes and posts about how forces like AI are collapsing traditional industry timelines and reshaping strategies for consumer packaged goods companies.
Inflation & Pricing
Draws on his Federal Reserve background to analyze CPI data, arguing that macroeconomic indicators don't tell the whole story for consumer brands.
AI in Consumer Goods
Believes the 'pilot phase' for AI is over and that CPGs must now focus on scaled implementation and measurable ROI to serve consumers at an individual level.

Media Appearances

Ed Johnson | Principal | Deloitte Consulting LLP. Featured in Deloitte.com

See Now

Ed Johnson – Alumni Profile (MA Latin American Studies). Featured in University of Florida – Center for Latin American Studies

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Work History

7-2011 - 7-2015
Advisory Board, Center for International Business and Research at University of Florida
9-2001 - 6-2003
Research Analyst at Federal Reserve Board
Principal (Partner) at Deloitte Consulting
MBA Student at University of Florida MBA Programs
Financial Analyst at Johnson and Johnson Vision Care

Education

2003 - 2006
Masters of Arts from University of Florida
2003 - 2006
MBA from University of Florida

More Information

Social Presence :

Prographics :

Exp : 5 Location : Miami, Florida, United States Job Level : N/A Designation : Advisory Board, Center for International Business and Research at University of Florida
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ed

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ed take some risk or not?

  • The risks don’t matter much to them.

You And Ed

Personality Compatibility


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