Ed Reno

Evaluator
DISC Type : dsc

Advisory Board Member at Goldman Edwards, LLC

Washington, District of Columbia, United States

Overview

Ed Reno is a Partner at Forbes Tate Partners with deep expertise in corporate strategy, public policy, and government affairs, particularly within the life sciences sector. His career includes leadership roles where he managed iconic brands like Narcan and Botox. He earned a BA from the University of Southern California and an executive MBA from Northwesterns Kellogg School of Management.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Public Policy
As a Partner at a public policy consulting firm, he specializes in creating strategies for clients to navigate Washington D. C. and state-level policy makers.
Healthcare & Biotech
Has extensive experience with major pharmaceutical brands and serves as an advisor to IACTA Pharmaceuticals, a drug development company.
Authentic Leadership
Hosts the "Authentic Leadership with Ed Reno" show, where he explores leadership techniques and strategies with leaders from impactful organizations.

Media Appearances

Ed has no verified media appearances

Work History

2-2020
Advisory Board Member at Goldman Edwards, LLC
12-2017 - 5-2024
Corporate Advisor at Verde Technologies
11-2016
Founding Advisor at IACTA Pharmaceuticals, Inc.
6-2016
Partner at Forbes Tate Partners, LLP
3-2016
Chief Executive Officer at ECR-4 Holdings / E4 Strategies LLC

Education

BA from University of Southern California
executive MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 32 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Advisory Board Member at Goldman Edwards, LLC
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ed

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ed take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ed

Personality Compatibility


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