Edder Plascencia

Evaluator
DISC Type : DSC

Director of Digital Transformation at Kuna Capital

Mexico City, Mexico

Overview

Edder has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Edder has no verified topics they care about

Media Appearances

Edder has no verified media appearances

Work History

5-2025
Director of Digital Transformation at Kuna Capital
7-2024 - 5-2025
Data & Insights Sr Manager at Kuna Capital
1-2017 - 7-2024
Deputy Director of Planning and Control of Operations, Customer Experience at izzi telecom
6-2018 - 6-2023
Instructor y Consultor en Gestíón de Operaciones at Mexican Institute of TeleServices (IMT) y Universidad Anáhuac
5-2009 - 1-2015
Customer Experience Planning Manager at Cablevision, SA de CV

Education

11-2021 - 8-2022
Programa de Alta Dirección from IPADE Business School
9-2021 - 2-2023
Maestría en Marketing Digital y Comercio Electrónico from Universidad Tecnológica Latinoamericana en Línea (UTEL)

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director of Digital Transformation at Kuna Capital
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Insights For Selling To Edder

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edder is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Edder

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Edder move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Edder take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Edder

Personality Compatibility


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