Eddie Anaya

Enthusiast
DISC Type : i

Senior Director, Marketing & Communications at The Surfrider Foundation

Costa Mesa, California, United States

Overview

Eddie has no verified overview

Personality Overview

Optimistic

Story Driven

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Eddie has no verified topics they care about

Media Appearances

Eddie has no verified media appearances

Work History

1-2022
Senior Director, Marketing & Communications at The Surfrider Foundation
1-2018 - 12-2021
Head Of Marketing & Communications at The Surfrider Foundation
1-2017 - 12-2017
Senior Director, Global Marketing at Mitchell & Ness Nostalgia Co.
9-2014 - 11-2016
Global Marketing Director - Product Strategy at Vans
3-2013 - 9-2014
Global Marketing Director at Oakley

Education

Education details unavailable from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 30 Location : Costa Mesa, California, United States Job Level : Senior Designation : Senior Director, Marketing & Communications at The Surfrider Foundation
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Eddie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Eddie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Eddie

Personality Compatibility


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