Eddie Stanton

Commander
DISC Type : D

Regional Manager - Global Account Lead at E.G,O UK Limited

Liverpool, England, United Kingdom

Overview

Eddie is a highly experienced Sales and Business Development Director, serving as MD and CEO on several boards within the construction, retrofit, and energy sectors. People who have worked with him describe him as well-respected, focused, and commercially astute. He attended a Business Education Programme at Alliance Manchester Business School.

Outside of his extensive professional life, Eddie is a family man, married with three grown-up sons. He is also a passionate football fan and an avid supporter of Liverpool FC, dedicating time to following his favorite team.

Unique fact: He has held numerous board-level and executive leadership positions with major UK construction and building material brands like Avonside Group and Baxi Boilers.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Whole House Retrofit
As the Managing Director of Cocuun, he leads a company focused on delivering whole house energy retrofits to improve sustainability and reduce household expenditure.
Growth & Transformation
His career is focused on delivering growth, transformation, and sustainable commercial results, often leading teams through turnaround and pipeline expansion programmes.
Construction Leadership
He has a long track record of executive leadership in the construction sector, including serving as CEO of national roofing contractor Avonside Group.

Media Appearances

Eddie has no verified media appearances

Work History

1-2026
Regional Manager - Global Account Lead at E.G,O UK Limited
3-2023 - 9-2025
Managing Director at Cocuun Whole House Retrofit
10-2022 - 3-2023
Director at BRS Heat Pumps
11-2019 - 10-2022
Group Managing Director at AVONSIDE GROUP SERVICES LIMITED
9-2017 - 11-2019
Division Director Flat Roofing Division at Avonside Group

Education

1994 - 1996
Business Education Programme from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Liverpool, England, United Kingdom Job Level : Senior Designation : Regional Manager - Global Account Lead at E.G,O UK Limited
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eddie

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Eddie take some risk or not?

  • The risks don’t matter much to them.

You And Eddie

Personality Compatibility


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