Eddy Rowley

Pioneer
DISC Type : DIS

Chief Revenue Officer at EQL

Northampton, England, United Kingdom

Overview

Eddy is a sales leader with over 20 years of experience, holding dual roles as the Director of his own lead generation firm, EQL, and Sales Director for Cimcorp. He specializes in deploying SaaS and automation solutions within the transport and logistics sectors. Colleagues describe him as knowledgeable, professional, and talented.

Originally from the West Midlands, Eddy is a fan of heavy metal music and a supporter of the Wolverhampton Wanderers football club. He enjoys spending his free time with his wife and their two boys.

Unique fact: Eddy built his company on the principles of "hard graft, honest conversations, and a refusal to do things half-arsed. "

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

B2B Cold Calling
He founded a B2B cold-calling agency, EQL, and frequently appears on podcasts to discuss its strategic importance and best practices in modern sales.
Warehouse Automation
As Sales Director for Cimcorp, he focuses on automation solutions for logistics and is fascinated by the unique nuances and processes of every warehouse.
Lead Generation
The core focus of his company, EQL, is providing high-quality leads and outsourced SDR services. He often writes about effective appointment setting and prospecting.

Media Appearances

Eddy has no verified media appearances

Work History

10-2025
Chief Revenue Officer at EQL
10-2022 - 10-2025
Sales Director at EQL
3-2023
Sales Director UK, Ireland & Benelux at Cimcorp Group
11-2019 - 10-2022
Account Director at Zetes
2-2018 - 11-2019
National Sales Manager at Verilocation Ltd

Education

1996 - 2000
GCSE's from Etone Community School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Northampton, England, United Kingdom Job Level : Leadership Designation : Chief Revenue Officer at EQL
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Insights For Selling To Eddy

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Eddy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Eddy move?

  • They are generally fast movers and can take quick decisions
  • Can Eddy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Eddy

Personality Compatibility


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