Edgar Alvarez

Questioner
DISC Type : c

Director comercial at Grupo Covix

Mexico City, Mexico

Overview

Edgar Alvarez is a commercial director with extensive experience in the audio and video technology sector. His background includes business development for Sony and sales leadership roles at major distributors like Distribuidora TECSO and NTX Distribution, culminating in his current position at Grupo Covix.

He holds technical certifications, including "Audia & Nexia Training course" and "COURSE PROGRAMMER 1, " which demonstrates a hands-on understanding of the products and systems within his industry.

Edgar actively promotes industry-specific technology and continuous learning, such as sharing masterclasses from partners like Lightware Visual Engineering.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Pro Audio Technology
His career is focused on the AV industry. He has promoted specialized products like Powersoft amplifiers while working at a key distributor, Distribuidora TECSO.
Business Development
His professional headline is "Audio y video desarrollo de negocios" and he previously held a B2B Business Development role at Sony Electronics, highlighting a core focus.
Commercial Leadership
He recently started a new position as Commercial Director at Grupo Covix, indicating a focus on high-level sales and commercial strategy.

Media Appearances

Edgar has no verified media appearances

Work History

1-2026
Director comercial at Grupo Covix
1-2025 - 12-2025
Director de ventas PRO at Distribuidora TECSO SA de CV
8-2022 - 1-2025
Director de ventas at NTX Distribution
12-2019 - 7-2022
Business Development B2B at Sony Electronics
4-2014 - 12-2019
Gerente de Ventas at NTX Distribution

Education

Edgar has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director comercial at Grupo Covix
URL has been copied!

Insights For Selling To Edgar

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edgar is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Edgar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edgar move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Edgar take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Edgar

Personality Compatibility


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