Edgar Sánchez

Questioner
DISC Type : c

Director Comercial at AFIRME Grupo Financiero

Monterrey, Nuevo León, Mexico

Overview

Edgar Sánchez is the Commercial Director for the North and South divisions at AFIRME Grupo Financiero, where he leads commercial strategy. A graduate of the Universidad Autónoma de Nuevo León, his expertise is rooted in extensive experience across SME, insurance, and government banking sectors, with a strong focus on regional growth.

Outside of work, Edgar is engaged in his community, supporting local causes through events like charity golf tournaments in Saltillo. He demonstrates a strong connection to the region by championing local sports, highlighted by his companys sponsorship of the Saraperos de Coahuila baseball team.

He successfully organized "GERENTE FEST ‘2025, " a sold-out event for over 100 of the companys leaders.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Commercial Leadership
Leads the North and South commercial divisions and organizes large-scale motivational events for over 100 team leaders to foster a strong company culture.
SME Sector Financing
Has a background leading SME Banking, including creating partnerships with local industry associations to provide financing and support regional economic growth in Coahuila.
Team Motivation
Emphasizes creating a unified team culture, using phrases like "Familia Norte-Sur" and celebrating the team as "El mejor equipo, la mejor experiencia! "

Media Appearances

Edgar has no verified media appearances

Work History

6-2017
Director Comercial at AFIRME Grupo Financiero
9-2011
Subdirector Banca Pyme at AFIRME Grupo Financiero
1-2009 - 8-2011
Subdirector Banca Seguros at AFIRME Grupo Financiero
11-1996 - 4-1999
Ejecutivo Banca Gobierno at HSBC

Education

1992 - 1997
Contador Publico from Universidad Autónoma de Nuevo León
Programa de graduados en Banca from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Director Comercial at AFIRME Grupo Financiero
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Insights For Selling To Edgar

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edgar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Edgar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edgar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Edgar take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Edgar

Personality Compatibility


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