Edith Hoffmann

Energizer
DISC Type : I

Director of Technology - Health & Professional (IT) at Springer Nature

Weinheim, Baden-Württemberg, Germany

Overview

Edith has no verified overview

Personality Overview

Informal

Big Picture Person

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Edith has no verified topics they care about

Media Appearances

Edith has no verified media appearances

Work History

10-2025
Director of Technology - Health & Professional (IT) at Springer Nature
10-2019
Director Global Domain Lead Researcher & Professional Services (IT) at Springer Nature
11-2017 - 10-2019
Director Global Domain Lead eCommerce & Communication (IT) at Springer Nature
7-2010 - 10-2017
Director Strategic eMarketing (IT) at Springer Nature
6-2004 - 9-2010
Manager Global Online Marketing at Springer Verlag GmbH

Education

1993 - 1998
Master's Degree from University of Bremen
1991 - 1994
Oecology from The Martin Luther University of Halle-Wittenberg

More Information

Social Presence :

Prographics :

Exp : 27 Location : Weinheim, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Director of Technology - Health & Professional (IT) at Springer Nature
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Insights For Selling To Edith

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edith is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Edith

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Edith move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Edith take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Edith

Personality Compatibility


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