Edith Rojas

Inquirer
DISC Type : cd

Sr. Dir. Accounting Compliance at Concentrix

Fremont, California, United States

Overview

Edith Rojas is the Sr. Director of Accounting Compliance at Concentrix, with extensive experience in the computer hardware industry. She is a strong accounting professional with expertise in internal audit, fraud investigations, process improvement, and risk management. She has a background in Digital Transformation from Columbia Business School.

Beyond her primary role, she is deeply involved in company culture and community outreach. She serves as the Hispanic Latino Group Resource Lead, a Culture Partner Ambassador, and a Persona Development Facilitator, demonstrating a strong commitment to diversity, equity, and inclusion initiatives and employee development.

She actively leads community service efforts, such as organizing care kits for homeless individuals supported by the non-profit Love Never Fails.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Accounting & Compliance
Her entire career is focused on accounting compliance, internal audits, SOX, and fraud investigations within the computer hardware industry.
DEIB Advocacy
Actively serves as the Hispanic Latino Group Resource Lead and a Culture Partner Ambassador at Concentrix, championing diversity, equity, inclusion, and belonging.
Process Automation
A key responsibility in a prior role was driving automation and process improvements, complemented by her education in Digital Transformation from Columbia Business School.

Media Appearances

Edith has no verified media appearances

Work History

6-2019
Sr. Dir. Accounting Compliance at Concentrix
8-2018
Dir. Accounting and Process Improvements at Concentrix
1-2015 - 7-2019
WW Dir. Finance and Accounting Shared Services at SYNNEX Concentrix Corp
3-2014 - 12-2015
Dir. Internal Audit at SYNNEX
9-2005 - 4-2007
Senior Internal Auditor at Deloitte & Touche

Education

6-2021 - 8-2022
Full Confidence Full Renovation Program Facilitator from Niños de Ahora
6-2022 - 7-2022
Digital Transformación from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fremont, California, United States Job Level : N/A Designation : Sr. Dir. Accounting Compliance at Concentrix
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Insights For Selling To Edith

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edith is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Edith

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edith move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Edith take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Edith

Personality Compatibility


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