Edson Franco

Inquirer
DISC Type : cd

CEO Zurich Brazil at Zurich Insurance Group

São Paulo, São Paulo, Brazil

Overview

Edson Franco serves as the CEO of Zurich Brazil and the President of FenaPrevi, the National Federation of Private Pension and Life. With over 30 years of experience at major firms like Tokio Marine and Santander, he leads strategic business transformations. He holds an MBA from Fundação Getulio Vargas.

He is serving a long-term presidency at FenaPrevi, with his current mandate extending through 2028, highlighting his significant influence in Brazils private pension sector.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Financial Protection
Actively advocates for expanding life insurance and private pension plans as essential tools for financial security and savings for the Brazilian population.
Insurance Transformation
Focuses on adapting the insurance sector to address demographic shifts, new labor market dynamics, and evolving consumer needs through strategic initiatives.
Corporate Culture
Prioritizes strengthening internal culture by sharing business progress and recognizing employee achievements, viewing it as fundamental to success.

Media Appearances

Edson has no verified media appearances

Work History

7-2016
CEO Zurich Brazil at Zurich Insurance Group
1-2015 - 6-2016
CEO Zurich Global Life LATAM at Zurich Insurance Group
2-2022
Presidente / Chairman at FenaPrevi
1-2020 - 2-2022
Presidente at Associação Brasileira das Companhias de Seguros Internacionais (ABCSI)
2-2016 - 2-2019
Presidente / Chairman at Fenaprevi - Federação Nacional de Previdência Privada e Vida

Education

2000 - 2003
CEAG from FGV - Fundação Getulio Vargas
1987 - 1991
Bachelor of Business Administration (B.B.A.) from Faculdades Associadas de São Paulo (FASP)

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CEO Zurich Brazil at Zurich Insurance Group
URL has been copied!

Insights For Selling To Edson

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edson is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Edson

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Edson move?

  • Their decision making speed is somewhere in the middle.
  • Can Edson take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Edson

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.