Eduardo Santana in

Eduardo Santana

Critic · DISC type C
Training Performance & Customer Experience - Certified BMW Group Brand Ambassador Germany - MSX at BMW Group
📍 São Paulo, São Paulo, Brazil

Eduardo Santana is a Training and Customer Experience specialist at BMW Group with over 20 years of experience in corporate education and leadership development. He manages strategic training programs, leveraging his MBA and expertise in people analytics and performance metrics. Colleagues describe him as a highly capable and engaged professional.

Beyond his corporate role, Eduardo has a deep interest in human psychology, evidenced by his postgraduate degree in Psychoanalysis. This academic background informs his work in people development, conflict management, and understanding team dynamics, reflecting a passion for what motivates individuals on a fundamental level.

He holds a postgraduate degree in Psychoanalysis, which provides a unique psychological depth to his corporate training work.

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Experience
14 Years
Current Role
Training Performance & Customer Experience - Certified BMW Group Brand Ambassador Germany - MSX
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Eduardo shows up

ROI Driven
Critic
Negotiator

Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Eduardo cares about

Leadership Development
He has extensive experience creating and implementing leadership training programs, including leader coaching and agile leadership, to form and empower new leaders.
Luxury Customer Experience
His current role and recent workshops focus on enhancing customer experience and personalized service specifically for the luxury market associated with the BMW brand.
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Career

Work history

2-2024
Training Performance & Customer Experience - Certified BMW Group Brand Ambassador Germany - MSX
BMW Group
4-2023 - 8-2023
Coordenador de T&D | DHO | Educação Corporativa
Clínicas Inteligentes
11-2021 - 2-2023
Coordenador de projetos de treinamento
Frubana
3-2016 - 4-2018
Coordenador de T&D
EF English Live Brasil
4-2014 - 2016
Supervisor de T&D
EF English Live Brasil
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2018
Master of Business Administration (MBA)
FGV - Fundação Getulio Vargas
1-2025 - 8-2025
Pós-graduação Lato Sensu - Psicanálise
IBPC - Instituto Brasileiro de Psicanálise Clínica
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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