Eduardo Santana

Critic
DISC Type : C

Training Performance & Customer Experience - Certified BMW Group Brand Ambassador Germany - MSX at BMW Group

São Paulo, São Paulo, Brazil

Overview

Eduardo Santana is a Training and Customer Experience specialist at BMW Group with over 20 years of experience in corporate education and leadership development. He manages strategic training programs, leveraging his MBA and expertise in people analytics and performance metrics. Colleagues describe him as a highly capable and engaged professional.

Beyond his corporate role, Eduardo has a deep interest in human psychology, evidenced by his postgraduate degree in Psychoanalysis. This academic background informs his work in people development, conflict management, and understanding team dynamics, reflecting a passion for what motivates individuals on a fundamental level.

He holds a postgraduate degree in Psychoanalysis, which provides a unique psychological depth to his corporate training work.

Personality Overview

ROI Driven

Critic

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Leadership Development
He has extensive experience creating and implementing leadership training programs, including leader coaching and agile leadership, to form and empower new leaders.
Luxury Customer Experience
His current role and recent workshops focus on enhancing customer experience and personalized service specifically for the luxury market associated with the BMW brand.
Sales Performance Training
In a previous role, he was directly responsible for the sales performance area, creating strategic training to develop skills and improve results for a large sales team.

Media Appearances

Eduardo has no verified media appearances

Work History

2-2024
Training Performance & Customer Experience - Certified BMW Group Brand Ambassador Germany - MSX at BMW Group
4-2023 - 8-2023
Coordenador de T&D | DHO | Educação Corporativa at Clínicas Inteligentes
11-2021 - 2-2023
Coordenador de projetos de treinamento at Frubana
3-2016 - 4-2018
Coordenador de T&D at EF English Live Brasil
4-2014 - 2016
Supervisor de T&D at EF English Live Brasil

Education

2016 - 2018
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
1-2025 - 8-2025
Pós-graduação Lato Sensu - Psicanálise from IBPC - Instituto Brasileiro de Psicanálise Clínica

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Training Performance & Customer Experience - Certified BMW Group Brand Ambassador Germany - MSX at BMW Group
URL has been copied!

Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Eduardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eduardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eduardo

Personality Compatibility


Other BMW Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.