Eduardo Unzueta

Sharpshooter
DISC Type : CD

Plant Director at CRM Synergies Corp

Tlalnepantla, México, Mexico

Overview

Eduardo is a senior operations executive with over 20 years of experience leading multi-million-dollar plants in the steel, metalworking, and food industries. An Electromechanical Engineer educated at IPADE Business School, he specializes in operational excellence, greenfield plant start-ups, and digital transformation, consistently driving significant EBITDA growth.

He is driven by professional and personal growth, believing in the importance of looking forward to see the breadth of ones path. He highly values colleagues who demonstrate true friendship and fosters environments of trust and innovation. Colleagues frequently describe him as people-oriented, clear, and strategic.

He was part of the core team responsible for the design, construction, commissioning, and startup of a greenfield steel production plant valued at over $600M USD.

Personality Overview

Precise But Practical

Thorough Evaluator

Rigorous & Demanding

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Operational Excellence
His career is built on implementing continuous improvement methodologies like TPM, Lean, WCM, and 6S to drive efficiency and certify operations under international standards.
Team Leadership
Recommendations consistently highlight his people-oriented and humanitarian leadership style, focused on developing his team and creating high-performance environments built on trust.
Greenfield Projects
He has extensive experience leading massive greenfield plant start-ups from design to operation, including a steel production facility valued at over $600M USD.

Media Appearances

Eduardo has no verified media appearances

Work History

8-2025
Plant Director at CRM Synergies Corp
11-2019 - 2-2025
Industrial Director at Gerdau Corsa at Gerdau Corsa
4-2016 - 11-2019
Rolling Mill Plant Manager at Gerdau Corsa
1-2013 - 3-2016
Maintenance Manager at Gerdau Corsa
10-2010 - 1-2013
TPM & Maintenance Manager at Unilever

Education

10-2022 - 7-2023
Grado en Administración y Dirección de Empresas from IPADE Business School
2003 - 2005
Master in Manufacturing Systems Engineering from Universidad Autónoma del Estado de México

More Information

Social Presence :

Prographics :

Exp : 28 Location : Tlalnepantla, México, Mexico Job Level : Mid-senior Designation : Plant Director at CRM Synergies Corp
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eduardo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • If convinced, they can reach decisions quite fast.
  • Can Eduardo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Eduardo

Personality Compatibility


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