Eduardo Vieira

Sharpshooter
DISC Type : DC

Chief Communications & Marketing Officer, LatAm at SoftBank Group Corp.

São Paulo, São Paulo, Brazil

Overview

Eduardo is the Chief Communications & Marketing Officer for SoftBank in Latin America and a Partner in their LatAm Funds, guiding strategy for over 70 portfolio companies. His 25-year career evolved from journalism to founding a top PR agency and becoming a WPP partner. Colleagues describe him as strategic, creative, and an "entrepreneur at heart".

He is passionate about the power of communication and journalisms role in democracy, stemming from his early career covering the birth of the internet in Brazil. He actively mentors entrepreneurs and participates in shaping the transformation of the media market, connecting his past as a journalist with his current role as an investor.

Unique fact: He authored the book "Os Bastidores da Internet, " a finalist for the prestigious Jabuti Literature Award, and served as a juror for the Cannes Lions International Festival of Creativity.

Personality Overview

Fast But Analytical

Precise But Practical

ROI Driven

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

LATAM Venture Capital
As a Partner at SoftBank's Latin America Funds, he is deeply involved in investing in and advising the region's top late-stage technology companies.
Brand & Reputation
His core role as SoftBank's CCMO is to enhance and protect the firm's brand and reputation, a central theme throughout his career in communications.
Supporting Founders
Having been a founder himself, he is passionate about mentoring entrepreneurs and provides strategic consultancy to the leaders of SoftBank's portfolio companies.

Media Appearances

Eduardo has no verified media appearances

Work History

9-2021
Chief Communications & Marketing Officer, LatAm at SoftBank Group Corp.
9-2021
Sócio, Latin America Funds at SoftBank Investment Advisers
4-2023
Board Member at MMA LATAM
8-2024
Membro honorário at Angel Investor Club
10-2015 - 9-2022
Partner, Ideal Group at WPP

Education

2007 - 2007
PG Dip from Seoul National University
2011 - 2012
Master of Business Administration - MBA from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Communications & Marketing Officer, LatAm at SoftBank Group Corp.
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eduardo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • If convinced, they can reach decisions quite fast.
  • Can Eduardo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Eduardo

Personality Compatibility


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