Eduardo Vieira
Login to view DISC.Eduardo is the Chief Communications & Marketing Officer for SoftBank in Latin America and a Partner in their LatAm Funds, guiding strategy for over 70 portfolio companies. His 25-year career evolved from journalism to founding a top PR agency and becoming a WPP partner. Colleagues describe him as strategic, creative, and an "entrepreneur at heart".
He is passionate about the power of communication and journalisms role in democracy, stemming from his early career covering the birth of the internet in Brazil. He actively mentors entrepreneurs and participates in shaping the transformation of the media market, connecting his past as a journalist with his current role as an investor.
Unique fact: He authored the book "Os Bastidores da Internet, " a finalist for the prestigious Jabuti Literature Award, and served as a juror for the Cannes Lions International Festival of Creativity.
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