Edward Chen

Critic
DISC Type : C

Enterprise Data Analytics Lead at Smartgroup Corporation

Sydney, New South Wales, Australia

Overview

Edward is an enterprise data and analytics leader with over 15 years of experience in the financial services sector, notably at Smartgroup and Commonwealth Bank. He specializes in analytics transformation and implementing AI-driven solutions to deliver commercial impact. Colleagues describe him as knowledgeable, professional, and hard-working, with a Masters in Engineering.

A unique aspect of his professional development is his recent focus on upskilling in artificial intelligence, having earned certifications in Generative AI Fundamentals and building custom OpenAI chatbots in the last year.

Personality Overview

ROI Driven

Precise

Critic

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Analytics Transformation
His current role and headline focus on leading enterprise-wide analytics transformation and modernizing operating models to embed scalable analytics capabilities.
Generative AI
Demonstrated by his recent certifications from Databricks and Udacity, showing a hands-on interest in building custom chatbots and leveraging large language models.
Data-driven Solutions
His experience revolves around developing solutions that enhance customer experience and deliver measurable commercial impact through data engineering, analytics, and AI.

Media Appearances

Edward has no verified media appearances

Work History

6-2025
Enterprise Data Analytics Lead at Smartgroup Corporation
5-2024 - 12-2024
Consultant at Various
10-2021 - 4-2024
Executive Manager, Strategy & Analytics at Commonwealth Bank
9-2019 - 10-2021
Senior Manager, Data & Decision Science at Commonwealth Bank
3-2018 - 8-2019
Manager Business Insights and Analytics at Commonwealth Bank

Education

Masters in Engineering from University of the Witwatersrand
Bachelor of Science - BS from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Enterprise Data Analytics Lead at Smartgroup Corporation
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Edward

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Edward take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Edward

Personality Compatibility


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