Edward Cinca

Observer
DISC Type : ic

Senior Vice President Marketing at Novo Nordisk

New York City Metropolitan Area, United States

Overview

As Senior Vice President of Marketing at Novo Nordisk, Edward leads commercial strategy for chronic diseases like obesity and diabetes. His career includes architecting multi-blockbuster launches and spearheading turnarounds at firms like Radius Health. He holds an MBA from Fordham University and a BS from Lehigh University.

Outside of his executive roles, Edward is involved in community support through donations to educational institutions like Notre Dame High School and Saint Joseph High School.

He has a unique "boomerang" career, rejoining Novo Nordisk in a top leadership role after serving as Chief Commercial Officer at Radius Health.

Personality Overview

Example Seeker

Curious

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Chronic Disease Marketing
Leads marketing at Novo Nordisk, focusing on combining science and storytelling to change lives in the diabetes, obesity, and cardiometabolic space.
Blockbuster Launches
Identifies as an "Architect of Multi-Blockbuster Launches" and has shared his experience from both large and small pharma at industry summits.
Commercial Turnarounds
Has experience reinvigorating and generating commercial turnarounds in smaller pharmaceutical companies, a key part of his leadership experience.

Media Appearances

Novo Nordisk taps former executive to head US .... Featured in MedWatch

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Ed Cinca | Novo Nordisk U.S.. Featured in Novo Nordisk U.S. (Executive Team page)

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Work History

10-2025
Senior Vice President Marketing at Novo Nordisk
10-2022 - 9-2025
Chief Commercial Officer (CCO) at Radius Health, Inc.
10-2021 - 10-2022
SVP, General Manager Commercial Business at Currax Pharmaceuticals LLC
10-2020 - 7-2021
Vice President, Head of Cardiometabolic Marketing at Novo Nordisk
4-2017 - 10-2020
Vice President GLP-1 Portfolio at Novo Nordisk

Education

BS from Lehigh University
MBA from Fordham University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President Marketing at Novo Nordisk
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Edward

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Edward take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Edward

Personality Compatibility


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