Edward Cotton

Inspirer
DISC Type : id

Member Board of Directors at NAZ Elite, Inc

United States

Overview

Edward Cotton is a highly experienced brand strategist who spent two decades as Chief Strategy Officer at BSSP, Adweek’s Small Agency of the Decade. Now leading Inverness Consulting, he partners with brands and agencies on strategic clarity. People who have worked with him describe him as a "gifted strategist" with "incisive" insights.

Outside of his consulting work, he serves on the Board of Directors for NAZ Elite, a HOKA-sponsored professional distance running team. He is also the host of the "Inspiring Futures" podcast, where he interviews leaders in the marketing and advertising industry about their careers and innovations.

He is the host of the "Inspiring Futures" podcast, exploring future-thinking with guests from diverse backgrounds.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Strategy
With over two decades as a Chief Strategy Officer, he now helps brands and agencies develop effective communication and positioning strategies through his own consultancy.
Agency Growth
He grew his previous agency from 25 to 200 people and now advises agency leadership on structure, talent, and winning new business pitches.
Future of Marketing
Hosts the "Inspiring Futures" podcast, where he engages with industry visionaries about creative breakthroughs, career pivots, and strategic innovations shaping the industry.

Media Appearances

Edward has no verified media appearances

Work History

5-2025
Member Board of Directors at NAZ Elite, Inc
2-2019
Chief Strategy Officer at Inverness Consulting LLC
1-1999 - 2-2019
Chief Strategy Officer (CSO) at Butler, Shine, Stern & Partners
Director of Account Planning at McCann-Erickson Seattle
Founder and Director of Account Planning at Magic Hat- McCann-Erickson

Education

1984 - 1986
Business from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 26 Location : United States Job Level : Leadership Designation : Member Board of Directors at NAZ Elite, Inc
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Edward

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Edward take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Edward

Personality Compatibility


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