Edward Cotton is a highly experienced brand strategist who spent two decades as Chief Strategy Officer at BSSP, Adweek’s Small Agency of the Decade. Now leading Inverness Consulting, he partners with brands and agencies on strategic clarity. People who have worked with him describe him as a "gifted strategist" with "incisive" insights.
Outside of his consulting work, he serves on the Board of Directors for NAZ Elite, a HOKA-sponsored professional distance running team. He is also the host of the "Inspiring Futures" podcast, where he interviews leaders in the marketing and advertising industry about their careers and innovations.
He is the host of the "Inspiring Futures" podcast, exploring future-thinking with guests from diverse backgrounds.
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