Edward Cotton
Inspirer · DISC type idEdward Cotton is a highly experienced brand strategist who spent two decades as Chief Strategy Officer at BSSP, Adweek’s Small Agency of the Decade. Now leading Inverness Consulting, he partners with brands and agencies on strategic clarity. People who have worked with him describe him as a "gifted strategist" with "incisive" insights.
Outside of his consulting work, he serves on the Board of Directors for NAZ Elite, a HOKA-sponsored professional distance running team. He is also the host of the "Inspiring Futures" podcast, where he interviews leaders in the marketing and advertising industry about their careers and innovations.
He is the host of the "Inspiring Futures" podcast, exploring future-thinking with guests from diverse backgrounds.
Read the full overview →How Edward shows up
They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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