Edward Cotton in

Edward Cotton

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Member Board of Directors at NAZ Elite, Inc
📍 United States

Edward Cotton is a highly experienced brand strategist who spent two decades as Chief Strategy Officer at BSSP, Adweek’s Small Agency of the Decade. Now leading Inverness Consulting, he partners with brands and agencies on strategic clarity. People who have worked with him describe him as a "gifted strategist" with "incisive" insights.

Outside of his consulting work, he serves on the Board of Directors for NAZ Elite, a HOKA-sponsored professional distance running team. He is also the host of the "Inspiring Futures" podcast, where he interviews leaders in the marketing and advertising industry about their careers and innovations.

He is the host of the "Inspiring Futures" podcast, exploring future-thinking with guests from diverse backgrounds.

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Experience
26 Years
Current Role
Member Board of Directors
Job Level
Leadership
Location
United States
Personality Overview

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Priorities

Topics Edward cares about

Brand Strategy
With over two decades as a Chief Strategy Officer, he now helps brands and agencies develop effective communication and positioning strategies through his own consultancy.
Agency Growth
He grew his previous agency from 25 to 200 people and now advises agency leadership on structure, talent, and winning new business pitches.
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Career

Work history

5-2025
Member Board of Directors
NAZ Elite, Inc
2-2019
Chief Strategy Officer
Inverness Consulting LLC
1-1999 - 2-2019
Chief Strategy Officer (CSO)
Butler, Shine, Stern & Partners
Director of Account Planning
McCann-Erickson Seattle
Founder and Director of Account Planning
Magic Hat- McCann-Erickson
In the press

Media appearances

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Education
1984 - 1986
Business
Oxford Brookes University
Social presence
in
Behavioral profile

DISC profile (public)

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