Edward Grave

Enthusiast
DISC Type : i

Software Engineering Manager at Lead Forensics

Hove, England, United Kingdom

Overview

Edward is a Software Engineering Manager with over five years of experience leading global teams to build innovative, data-driven products. An alumnus of the University of the West of England, he specializes in big data technologies like Hadoop, Spark, and BigQuery. People who have worked with him describe him as having boundless enthusiasm.

His passion for technology extends to creative development, rooted in his Games Technology degree. This academic background highlights a long-standing interest in both the technical and design aspects of building software, blending structured engineering with innovative concepts to create engaging products.

He led his university team to win a "Game of the Year" award, beating over ten other projects.

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Big Data Solutions
Leads teams in designing and deploying scalable big data solutions using technologies like Hadoop, Spark, and BigQuery to support business goals.
Team Empowerment
Focuses on leading and empowering diverse, high-performing teams, fostering a collaborative and inclusive environment where creativity thrives.
Agile Methodologies
Utilizes agile methodologies to translate complex technical requirements into actionable project plans and deliver products efficiently.

Media Appearances

Edward has no verified media appearances

Work History

7-2025
Software Engineering Manager at Lead Forensics
10-2019 - 5-2025
Software Engineering Manager at Rakuten Advertising
10-2016 - 10-2019
Senior Software Developer at Rakuten Advertising
12-2014 - 10-2016
Software Developer, Rakuten Attribution at Rakuten Advertising
10-2011 - 12-2014
Software Developer at 15below

Education

2008 - 2011
Games Technology from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 14 Location : Hove, England, United Kingdom Job Level : Middle Designation : Software Engineering Manager at Lead Forensics
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Edward

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Edward take some risk or not?

  • They can take some low-probability risks if needed.

You And Edward

Personality Compatibility


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