Edward Li

Energizer
DISC Type : I

Head of Business Development at Succinct

San Francisco, California, United States

Overview

Edward leads Business Development at Succinct, a cryptography company, focusing on enterprise-ready deployments of ZK technology. An alumnus of Brown University, he previously commercialized Uniswap Labs from $0 revenue and launched Varo Banks flagship credit-building product. People who have worked with him describe him as deeply self-motivated and talented.

Based in San Francisco, Edward enjoys indulging in fantasy novels and almond croissants in his personal time. His background includes studying abroad in Hong Kong and receiving a fellowship in global leadership, suggesting a keen interest in international experience and collaboration.

He was selected for an international fellowship with a 3. 3% acceptance rate, granted to only 18 students out of over 600 candidates.

Personality Overview

Relationship Oriented

Full Of Energy

Believer

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Enterprise ZK Proofs
His role at Succinct is focused on creating strategic partnerships to help enterprises and platforms deploy zero-knowledge proofs in production.
Commercializing Web3
He has a track record of turning advanced technology into revenue, having successfully commercialized the business at Uniswap Labs from $0.
Fintech Product Strategy
As a former Product Manager, he launched Varo Bank's flagship credit-building product, showing expertise in bringing new fintech solutions to market.

Media Appearances

Edward has no verified media appearances

Work History

1-2025
Head of Business Development at Succinct
7-2024 - 12-2024
Advisor at Uniswap Labs
6-2023 - 7-2024
Revenue Lead at Uniswap Labs
6-2022 - 5-2023
Growth at Uniswap Labs
3-2021 - 2-2022
Product Manager at Varo Bank

Education

2014 - 2019
Bachelor’s Degree from Brown University
2019 - 2019
Study Abroad from City University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Business Development at Succinct
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Edward

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Edward take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Edward

Personality Compatibility


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