Edward Mason

Evaluator
DISC Type : csd

Partner at Generation Investment Management

London, England, United Kingdom

Overview

Edward Mason is a Partner and Head of Public Markets Engagement at Generation Investment Management, focusing on sustainable investment. An alumnus of the University of Oxford, his career began with 15 years as a British diplomat before he transitioned into finance, previously leading responsible investment for the Church Commissioners for England.

His professional life is dedicated to integrating environmental, social, and governance (ESG) factors into investment. He is a prominent speaker on climate finance, shareholder engagement, and the moral imperatives of investing, bridging his past in diplomacy with his current role in sustainable finance.

Unique fact: He previously advised multiple governments as a diplomat before becoming a leading figure in the ethical and sustainable investment movement.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sustainable Investing
A core focus of his entire career, from shaping policy at the Church of England to his current Partner role at Generation Investment Management.
Climate Finance
He is an advocate for mobilizing capital for the low-carbon transition, especially in emerging markets, and is active in discussions around COP30 and Climate Week NYC.
Shareholder Engagement
As Head of Public Markets Engagement, he focuses on corporate dialogue and stewardship, notably leading a historic shareholder proposal at ExxonMobil on climate disclosure.

Media Appearances

Does Sustainable Investing Work? – Edward Mason (Generation Investment Management). Featured in ECGI (European Climate Foundation)

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Church of England's Edward Mason joins Generation Investment Management. Featured in Responsible Investor

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Work History

1-2024
Partner at Generation Investment Management
6-2020 - 12-2023
Director at Generation Investment Management
8-2014 - 6-2020
Head of Responsible Investment at Church Commissioners for England
3-2009 - 7-2014
Secretary to Ethical Investment Advisory Group at Church Commissioners for England
2005 - 2009
Head of London Office at Independent Diplomat

Education

1986 - 1989
BA later MA from University of Oxford
1978 - 1985
Education details unavailable from King's College School Wimbledon

More Information

Social Presence :

Prographics :

Exp : 36 Location : London, England, United Kingdom Job Level : N/A Designation : Partner at Generation Investment Management
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Edward

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Edward take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Edward

Personality Compatibility


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