Edward "Paul" Johnson in

Edward "Paul" Johnson

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Vice President of Advanced Analytics at The Harris Poll
📍 San Antonio, Texas, United States

Paul is the Vice President of Advanced Analytics at The Harris Poll, bringing over 20 years of market research experience. A graduate of BYU with an M. S. in Statistics, he specializes in combining behavioral and survey data using discrete choice models to deliver unique client insights and drive revenue growth.

Outside of his professional life, Paul is a dedicated family man who is most proud of his wife and two sons. He loves to spend his personal time playing games with them.

He is a frequent speaker at major industry conferences like AAPOR, ESOMAR, ARF, and Sawtooth, sharing his research.

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Experience
19 Years
Current Role
Vice President of Advanced Analytics
Job Level
Senior
Location
San Antonio, Texas, United States
Personality Overview

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Priorities

Topics Edward cares about

Advanced Data Modeling
Specializes in discrete choice and Hierarchical Bayesian models, seeking innovative ways to combine behavioral and survey data to generate unique insights.
Pricing Research
Presents at industry events on topics like the limitations of AI in pricing research and using choice-based conjoint analysis to inform pricing strategy.
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Career

Work history

1-2021
Vice President of Advanced Analytics
The Harris Poll
1-2018 - 12-2020
Director of Product Analytics
Dynata
6-2014 - 12-2017
Director of Advanced Analytics
Survey Sampling International
9-2012 - 6-2014
Director of Analytics, Knowledge Team
Survey Sampling International
9-2011 - 9-2012
Director of Reporting & Analytics, ASE
Survey Sampling International
In the press

Media appearances

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Education
9-2005 - 5-2007
Master of Science - MS
Brigham Young University
8-1999 - 5-2006
Bachelor of Science - BS
Brigham Young University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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