Edward "Paul" Johnson

Questioner
DISC Type : c

Vice President of Advanced Analytics at The Harris Poll

San Antonio, Texas, United States

Overview

Paul is the Vice President of Advanced Analytics at The Harris Poll, bringing over 20 years of market research experience. A graduate of BYU with an M. S. in Statistics, he specializes in combining behavioral and survey data using discrete choice models to deliver unique client insights and drive revenue growth.

Outside of his professional life, Paul is a dedicated family man who is most proud of his wife and two sons. He loves to spend his personal time playing games with them.

He is a frequent speaker at major industry conferences like AAPOR, ESOMAR, ARF, and Sawtooth, sharing his research.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Advanced Data Modeling
Specializes in discrete choice and Hierarchical Bayesian models, seeking innovative ways to combine behavioral and survey data to generate unique insights.
Pricing Research
Presents at industry events on topics like the limitations of AI in pricing research and using choice-based conjoint analysis to inform pricing strategy.
Market Research Innovation
Passionate about the evolution of the market research industry and stays current on new trends in analytics through continuous professional development.

Media Appearances

Edward has no verified media appearances

Work History

1-2021
Vice President of Advanced Analytics at The Harris Poll
1-2018 - 12-2020
Director of Product Analytics at Dynata
6-2014 - 12-2017
Director of Advanced Analytics at Survey Sampling International
9-2012 - 6-2014
Director of Analytics, Knowledge Team at Survey Sampling International
9-2011 - 9-2012
Director of Reporting & Analytics, ASE at Survey Sampling International

Education

9-2005 - 5-2007
Master of Science - MS from Brigham Young University
8-1999 - 5-2006
Bachelor of Science - BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Antonio, Texas, United States Job Level : Senior Designation : Vice President of Advanced Analytics at The Harris Poll
URL has been copied!

Insights For Selling To Edward "Paul"

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward "Paul" is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Edward "Paul"

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edward "Paul" move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Edward "Paul" take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Edward "Paul"

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.