Edward Roth

Initiator
DISC Type : Di

Chief Marketing Officer at Archetype NFT

Delray Beach, Florida, United States

Overview

Edward Roth is a Web3 marketing executive with a track record of launching over 33 projects that have generated more than $3. 5 billion in revenue. He specializes in brand architecture and blockchain strategy, with credentials from Columbia and MIT Sloan. Colleagues describe him as a sharp, visionary, and exceptional leader.

He has a professional interest in major brands like The Walt Disney Company, particularly in the context of their potential applications and strategies within the Web3 landscape.

Unique fact: Edward describes himself as a “Web3 war general with a marketing PhD from the trenches, ” reflecting his extensive hands-on experience in the space.

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Web3 Project Launches
He has successfully led over 33 launches for NFTs and tokens, managing projects for Fortune 500 brands like Coke, HBO, and Warner Brothers.
Community-First Brands
His core philosophy is building viral brands that prioritize community, using mechanics that foster engagement and sustainable, scalable growth.
NFT Market Trends
He actively analyzes and shares insights on the performance of the NFT market across various blockchains, including Ethereum, Solana, and Base.

Media Appearances

Edward has no verified media appearances

Work History

9-2021 - 9-2023
Chief Marketing Officer at Archetype NFT
2-2021 - 3-2023
Vice President of NFT Publishing at Daz 3D/Tafi at Tafi
12-2019 - 12-2021
Director of E-commerce and Digital Marketing at Fashion Foundry
6-2011 - 11-2019
Vice President, PD & Marketing/Director PD & Marketing at MAESA MANAGEMENT

Education

Education details unavailable from Columbia University
Education details unavailable from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : N/A Location : Delray Beach, Florida, United States Job Level : N/A Designation : Chief Marketing Officer at Archetype NFT
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Edward

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Edward take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Edward

Personality Compatibility


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