Edward Roth in

Edward Roth

Initiator · DISC type Di
Chief Marketing Officer at Archetype NFT
📍 Delray Beach, Florida, United States

Edward Roth is a Web3 marketing executive with a track record of launching over 33 projects that have generated more than $3. 5 billion in revenue. He specializes in brand architecture and blockchain strategy, with credentials from Columbia and MIT Sloan. Colleagues describe him as a sharp, visionary, and exceptional leader.

He has a professional interest in major brands like The Walt Disney Company, particularly in the context of their potential applications and strategies within the Web3 landscape.

Unique fact: Edward describes himself as a “Web3 war general with a marketing PhD from the trenches, ” reflecting his extensive hands-on experience in the space.

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Current Role
Chief Marketing Officer
Location
Delray Beach, Florida, United States
Personality Overview

How Edward shows up

Conviction Driven
Confident
Impact-Oriented

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Priorities

Topics Edward cares about

Web3 Project Launches
He has successfully led over 33 launches for NFTs and tokens, managing projects for Fortune 500 brands like Coke, HBO, and Warner Brothers.
Community-First Brands
His core philosophy is building viral brands that prioritize community, using mechanics that foster engagement and sustainable, scalable growth.
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Career

Work history

9-2021 - 9-2023
Chief Marketing Officer
Archetype NFT
2-2021 - 3-2023
Vice President of NFT Publishing at Daz 3D/Tafi
Tafi
12-2019 - 12-2021
Director of E-commerce and Digital Marketing
Fashion Foundry
6-2011 - 11-2019
Vice President, PD & Marketing/Director PD & Marketing
MAESA MANAGEMENT
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Columbia University
Education details unavailable
MIT Sloan School of Management
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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