Edward Roth in

Edward Roth

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Chief Marketing Officer at Archetype NFT
📍 Delray Beach, Florida, United States

Edward Roth is a Web3 marketing executive with a track record of launching over 33 projects that have generated more than $3. 5 billion in revenue. He specializes in brand architecture and blockchain strategy, with credentials from Columbia and MIT Sloan. Colleagues describe him as a sharp, visionary, and exceptional leader.

He has a professional interest in major brands like The Walt Disney Company, particularly in the context of their potential applications and strategies within the Web3 landscape.

Unique fact: Edward describes himself as a “Web3 war general with a marketing PhD from the trenches, ” reflecting his extensive hands-on experience in the space.

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Current Role
Chief Marketing Officer
Location
Delray Beach, Florida, United States
Personality Overview

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Decision Approach
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Priorities

Topics Edward cares about

Web3 Project Launches
He has successfully led over 33 launches for NFTs and tokens, managing projects for Fortune 500 brands like Coke, HBO, and Warner Brothers.
Community-First Brands
His core philosophy is building viral brands that prioritize community, using mechanics that foster engagement and sustainable, scalable growth.
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Career

Work history

9-2021 - 9-2023
Chief Marketing Officer
Archetype NFT
2-2021 - 3-2023
Vice President of NFT Publishing at Daz 3D/Tafi
Tafi
12-2019 - 12-2021
Director of E-commerce and Digital Marketing
Fashion Foundry
6-2011 - 11-2019
Vice President, PD & Marketing/Director PD & Marketing
MAESA MANAGEMENT
In the press

Media appearances

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Education
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Columbia University
Education details unavailable
MIT Sloan School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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