Edward Ruiz

Inquirer
DISC Type : cd

Sales Department at MEI Industrial Solutions

Coppell, Texas, United States

Overview

With over 20 years of experience, Edward is a sales and operations leader skilled in translating high-level strategy into frontline execution. He has managed large-scale projects and multimillion-dollar revenue streams in the smart home and security integration markets, holding certifications like Six Sigma Green Belt and Certified Alarm Security Technician.

Outside of his professional life, Edward has a background in the culinary world, holding a BFA from Le Cordon Bleu. His personal philosophy, reflected in his writings, centers on growth, trust, and maintaining perspective, believing that progress is built on consistency and learning from the past.

Unique fact: He is a graduate of Le Cordon Bleu College of Culinary Arts.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Strategic Execution
His focus is on connecting big-picture strategy with the daily actions of frontline teams to ensure operational success.
Sales Operations
He has extensive experience refining sales systems and managing commercial operations to keep teams performing at their best.
Leadership & Trust
He was deeply influenced by a past leader's emphasis on trust being essential for effective leadership and team cohesion.

Media Appearances

Edward has no verified media appearances

Work History

9-2025
Sales Department at MEI Industrial Solutions
10-2019 - 12-2024
Sr. Regional Operations and Sales-Install Manager - Multifamily at ADT
2016 - 2019
Training Specialist at ADT
2009 - 2016
Technical Integrated Solutions at ADT
10-2001 - 10-2008
Central Station Manager at Protection 1 Security Solutions

Education

Business Administration and Management from Dallas College
BFA from Le Cordon Bleu College of Culinary Arts Dallas TX

More Information

Social Presence :

Prographics :

Exp : 23 Location : Coppell, Texas, United States Job Level : N/A Designation : Sales Department at MEI Industrial Solutions
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Edward

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Edward take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Edward

Personality Compatibility


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