Edward Smales

Examiner
DISC Type : cs

Turf & Construction Sales Director at Hunt Forest Group

Salisbury, England, United Kingdom

Overview

Edward Smales is the Turf & Construction Sales Director at Hunt Forest Group, leveraging a strong background in the retail of farm, turf, and construction equipment. A graduate of Sparsholt College with a National Diploma in Agriculture, he is an experienced sales professional skilled in business development and management.

Outside of his directorial duties, Edward shows immense passion for his industry, frequently engaging with key customers, including taking them on international factory tours. He is a strong advocate for his team, often publicly acknowledging their hard work and fostering a positive, ambitious, and optimistic work environment.

He has a keen eye for operational efficiency, publicly praising a software solution for its huge positive impact on his teams productivity and data accuracy.

Personality Overview

Overcautious

Unexpressive

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

John Deere Equipment
As a director for a major John Deere dealership and a listed interest, he is deeply involved with the brand, including visiting their factories with customers.
Customer Engagement
He personally takes key account customers on trips to partner facilities, demonstrating a commitment to building strong, long-term relationships.
Data-Driven Productivity
He recently highlighted the positive impact of a data management tool on his team's productivity and accuracy, showing an interest in tech solutions.

Media Appearances

Edward has no verified media appearances

Work History

12-2018
Turf & Construction Sales Director at Hunt Forest Group
9-2017 - 12-2018
Managing Director at NEW FOREST FARM MACHINERY LIMITED
11-2015 - 9-2017
Sales Director at New Forest Farm Machinery Ltd
5-2012 - 11-2015
Sales & Greenstar Specialist at New Forest Farm Machinery Ltd
9-2010 - 6-2012
Owner at EJS Agri Sevices

Education

2003 - 2006
National Diploma in Agriculture from Sparsholt Collage
1998 - 2001
Education details unavailable from Embley Park

More Information

Social Presence :

Prographics :

Exp : 23 Location : Salisbury, England, United Kingdom Job Level : Mid-senior Designation : Turf & Construction Sales Director at Hunt Forest Group
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Edward

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Edward take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Edward

Personality Compatibility


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