Edward Straw

Initiator
DISC Type : Di

Head of Credit at Vancity

Calgary, Alberta, Canada

Overview

Edward is the Head of Credit at Vancity, specializing in innovation, risk management, and strategic growth within the financial sector. An MBA graduate from the University of Calgary, he has a proven track record of driving revenue and profitability by identifying unique market opportunities. People who have worked with him describe him as a true leader.

He is passionate about making a tangible difference in local communities through accessible banking and impact lending. Edward actively supports initiatives focused on economic reconciliation with Canadas First Nation communities, viewing it as a crucial path forward for the country.

He previously executed a global expansion plan into the Middle East and Mexico as the president of a water solutions company.

Personality Overview

Conviction Driven

Impact-Oriented

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Impact Lending
He actively promotes Vancity's commitment to impact lending, particularly partnerships that support First Nation communities and reconciliation.
Business Growth
His career focuses on helping businesses grow by providing access to capital, developing strategies for new markets, and driving operational excellence.
Innovation in Finance
He identifies himself as an "innovator and change maker" and is passionate about finding unique opportunities that others may have missed.

Media Appearances

Edward has no verified media appearances

Work History

5-2025
Head of Credit at Vancity
5-2025
Chief Risk Officer at Vancity Community Investment Bank
2-2023 - 6-2025
Principal at Pinnacle Logix Inc
2-2023 - 3-2024
GM/President at OXO H2O Solutions
8-2022 - 2-2023
Executive Vice President, Business, Commercial & Agriculture at connectFirst Credit Union

Education

1997 - 1999
MBA from University of Calgary
BA from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 38 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Head of Credit at Vancity
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Edward

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Edward take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Edward

Personality Compatibility


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