Edwina Smith in

Edwina Smith

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Head of Retail & Operations at Francesca Collections
📍 Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Head of Retail & Operations
Job Level
Mid-senior
Location
Australia
Personality Overview

How Edwina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Edwina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Head of Retail & Operations
Francesca Collections
9-2022 - 7-2024
Head of Retail
Telegram Group - Telegram Co & Milligram
4-2021 - 9-2022
National Retail Manager
Telegram Group - Telegram Co & Milligram
2-2020 - 3-2021
President of Travel & Adventure
On Sabbatical
9-2019 - 1-2020
State Manager- NSW
SHEIKE
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2020 - 2020
Professional Diploma
Shaw Academy
1-1998 - 12-2002
Education details unavailable
Mercedes College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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