Eefje Janus

Examiner
DISC Type : sc

Commercieel lead Azerion Vrouwen Eredivisie at KNVB

Netherlands

Overview

As Commercial Lead for the Eurojackport Womens Eredivisie at KNVB, Eefje Janus drives the commercial growth of womens football in the Netherlands. Her career, rooted in sports marketing, includes a partnership at the leading agency FlowSports. People describe her as honest, open, constructive, and proactive.

Eefjes deep passion for womens football defines both her professional and personal life. She is dedicated to increasing the sports visibility, filling stadiums, and creating new opportunities for female athletes. This commitment is evident in her focused career path and enthusiastic public engagement.

She wrote her cum laude Masters thesis for FlowSports, the womens football agency where she later became a partner, showcasing her early dedication.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Women's Football Growth
Her entire career is dedicated to elevating women's football, from a specialized agency to leading commercial strategy for the Dutch national league (KNVB).
Commercial Sponsorship
Leads commercial efforts for the KNVB's women's league, recently securing Eurojackpot as the new naming rights sponsor, which she highlighted as a major milestone.
Sports Marketing
Her experience includes roles at Triple Double sportmarketing and becoming a partner at FlowSports, focusing on marketing and commercial deals for female players.

Media Appearances

Jong Oranje Podcast - Eefje Janus (FlowSports) over de .... Featured in Apple Podcasts

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Inspirerende fieldtrip naar Engeland met alle 12 Azerion Vrouwen. Featured in KNVB.nl

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Work History

5-2023
Commercieel lead Azerion Vrouwen Eredivisie at KNVB
8-2017 - 5-2023
Partner / Commerce & Marketing at FLOWSPORTS
5-2016 - 8-2017
Sportmarketeer at Triple Double sportmarketing
1-2015 - 4-2016
Medewerker Marketing & Communicatie at FLOWSPORTS
1-2015 - 1-2016
Assistent Eventmanager bij SPECO at Fontys Hogescholen

Education

2014 - 2016
Master’s Degree from Tilburg University
2014 - 2015
Master’s Degree from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Netherlands Job Level : N/A Designation : Commercieel lead Azerion Vrouwen Eredivisie at KNVB
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Insights For Selling To Eefje

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eefje is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Eefje

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Eefje move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Eefje take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Eefje

Personality Compatibility


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