Eileen Pluard

Wildcard
DISC Type : ics

Co-Founder & President at In Good Faith

Dallas, Texas, United States

Overview

Eileen Pluard is the Co-Founder and President of In Good Faith, a clean-ingredient candy company. Leveraging her background in finance and operations from Next Stage Partners, she now focuses on brand strategy and product development. She holds a Bachelor of Business Administration from Southern Methodist University.

Eileen is a passionate advocate for wellness and balance, a perspective shaped by her personal recovery from an eating disorder. She believes true wellness isnt about restriction but about enjoying life. This philosophy is the driving force behind her reimagined candy brand, which she developed through personal experimentation.

She developed her companys products in her own kitchen through extensive trial and error before launching them in New York City.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

CPG Entrepreneurship
She founded her own CPG company, In Good Faith, taking it from a kitchen concept to being featured at major industry shows like UNFI.
Food Innovation
Her career at Next Stage Partners involved investing in disruptive food companies, and she now innovates with her own clean-ingredient candy bars.
Wellness & Balance
She has shared her personal story of recovering from anorexia, promoting a philosophy that wellness comes from balance, not restriction.

Media Appearances

Eileen has no verified media appearances

Work History

5-2024
Co-Founder & President at In Good Faith
1-2022
Vice Chair at Local Roots Holdings LLC
11-2020
Advisor at Next Stage Partners
2-2019 - 11-2020
Sr. Analyst, Operations / Finance at Next Stage Partners
1-2017 - 1-2019
Analyst, Operations / Finance at Next Stage Partners

Education

2013 - 2016
Bachelor of Business Administration (B.B.A.) from Southern Methodist University
2007 - 2013
High School Diploma from Visitation Academy of St. Louis

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dallas, Texas, United States Job Level : Leadership Designation : Co-Founder & President at In Good Faith
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Insights For Selling To Eileen

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eileen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eileen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Eileen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eileen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Eileen

Personality Compatibility


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