Kimberly Mahaffy

Questioner
DISC Type : c

Business Development Manager, Lead Brands at Diageo

United States

Overview

Kimberly has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Kimberly has no verified topics they care about

Media Appearances

Kimberly has no verified media appearances

Work History

7-2024
Business Development Manager, Lead Brands at Diageo
8-2022 - 7-2024
Activation Manager - Breakout Growth Brands, Control Division at Diageo
8-2021 - 8-2022
Diageo Activation Manager NC | AL | MS at PRO Unlimited
2-2020 - 8-2021
Diageo Accelerator Agent at Enthuse Marketing Group, LLC
2-2018 - 2-2020
Distiller Apprentice at Proof Media Mix

Education

2009 - 2010
Master's degree from Coastal Carolina University
2005 - 2007
Bachelor of Science (B.S.) from Coastal Carolina University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Middle Designation : Business Development Manager, Lead Brands at Diageo
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kimberly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kimberly take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kimberly

Personality Compatibility


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