Eimile Kerrigan

Energizer
DISC Type : I

Head of Social & Influencer at CTI Digital

Manchester, England, United Kingdom

Overview

Eimile Kerrigan is the Head of Social & Influencer at CTI Digital, where she applies her extensive digital marketing experience and a background in broadcast journalism. She focuses on building authentic online communities and creating performance-driven influencer strategies, believing that brands must be clear and consistent to cut through the noise.

Personality Overview

Believer

Enthusiastic

Full Of Energy

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Authentic Influencer Marketing
Advocates for long-term, authentic partnerships with creators over one-off campaigns to generate user-generated content that resonates with audiences.
Community Building Online
Believes brands should prioritize creating tight-knit communities through engaging content and personalized messaging, rather than just chasing algorithms.
Original Content Strategy
Emphasizes creating unique, high-quality content to align with platform algorithms that increasingly favor originality and reward creators.

Media Appearances

Collaboration, community and influence: the future of social. Featured in CTI Digital – Insights

See Now

Work History

3-2024
Head of Social & Influencer at CTI Digital
1-2024 - 4-2024
Senior Project Lead at CTI Digital
8-2021 - 1-2024
Senior Project Lead at MOSQUITO
4-2020 - 8-2021
Project Lead at MOSQUITO
5-2018 - 4-2020
Digital Marketing Manager at Forever Agency

Education

2011 - 2014
Bachelor of Arts (BA) from Nottingham Trent University
Education details unavailable from Cardinal Newman Roman Catholic Secondary School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Head of Social & Influencer at CTI Digital
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Insights For Selling To Eimile

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eimile is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Eimile

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Eimile move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Eimile take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Eimile

Personality Compatibility


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