Einar Sundgren

Critic
DISC Type : C

Director of Engineering (Strategy & Transformation) at Västtrafik

Gothenburg, Västra Götaland County, Sweden

Overview

Einar is an engineering leader specializing in transforming technology organizations within regulated public transport and automotive environments. He excels at aligning software delivery with enterprise goals, scaling teams, and enhancing system architecture. He holds a Bachelor of Applied Science from the University of Gothenburg and has significantly cut critical system vulnerabilities in past roles.

Einar recently participated in a podcast discussing how to keep diverse organizational teams aligned with broader business priorities, focusing on shared context and effective communication. He has also previously contributed to online technical communities, sharing insights on topics like software architecture and Android development.

At Västtrafik, he successfully reduced critical vulnerabilities by 75% over a period of 18 months.

Personality Overview

Objective Thinker

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Organizational Transformation
Focuses on unblocking stuck systems and restructuring tech organizations for better performance, a central theme in his professional summary and work at Västtrafik.
AI in Development
Actively discusses managing the risks and benefits of enabling AI coding tools for developers, emphasizing the need for establishing clear guardrails and best practices.
Regulated Environments
His career at Västtrafik and Icomera demonstrates deep experience navigating the specific challenges of software development within public transport and rail-tech sectors.

Media Appearances

Einar has no verified media appearances

Work History

5-2023
Director of Engineering (Strategy & Transformation) at Västtrafik
2-2022 - 8-2023
Lead Product Owner at CEVT (China Euro Vehicle Technology AB)
8-2021 - 2-2022
Head of Embedded & Test at Icomera AB
4-2020 - 8-2021
Technical Manager at CEVT (China Euro Vehicle Technology AB)
1-2019 - 4-2020
Product Owner at CEVT (China Euro Vehicle Technology AB)

Education

2012 - 2015
Bachelor of Applied Science (B.A.Sc.) from University of Gothenburg
2005 - 2007
Kandidat from University of Gothenburg

More Information

Social Presence :

Prographics :

Exp : 11 Location : Gothenburg, Västra Götaland County, Sweden Job Level : Mid-senior Designation : Director of Engineering (Strategy & Transformation) at Västtrafik
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Insights For Selling To Einar

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Einar is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Einar

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Einar move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Einar take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Einar

Personality Compatibility


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