Eitan Babay in

Eitan Babay

Energizer · DISC type I
VP Media at INCREMENTAL
📍 Tel Aviv-Yafo, Tel Aviv District, Israel

Eitan is a creative marketing leader and the VP of Media at INCREMENTAL, specializing in Ad-tech. With a degree in Economics from Bar-Ilan University, he has a proven founders mindset, having co-founded several successful companies, including one that was acquired by Tune/HasOffers and another that generated $20M in annual revenue.

His company, optimob, which he co-founded, was successfully acquired by Tune/HasOffers, a major player in the mobile marketing industry.

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Experience
11 Years
Current Role
VP Media
Job Level
Senior
Location
Tel Aviv-Yafo, Tel Aviv District, Israel
Personality Overview

How Eitan shows up

Imaginative
Enthusiastic
Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Eitan cares about

User Acquisition Strategy
His career focuses on acquiring high-value users efficiently and at scale, moving beyond simple installs to focus on long-term value and retention.
AI in Ad-Tech
He explores how AI is shifting the role of account managers from execution to strategy and has experience with AI-driven contextual advertising.
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Career

Work history

4-2025
VP Media
INCREMENTAL
6-2023 - 1-2025
Managing Director
Carambola AI
3-2020
Co-Founder
AppCentral
2016 - 1-2018
Co-Founder and CMO
optimob
10-2013
Co-Founder & CEO
BabaNetwork Ltd.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2006 - 8-2009
Economics
Bar-Ilan University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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