Ekaterina Grib

Enigma
DISC Type : dci

WS in Business Innovation at Infineon Technologies

Bavaria, Germany

Overview

Ekaterina Grib is the Co-Founder and CFO of KEWAZO, a company digitizing the construction industry with smart robotic lifts. With a Masters from TUM School of Management, she leads business development and finance, focusing on automating material handling on-site to enhance efficiency and safety.

Her academic background in International Economics and Political Sciences is reflected in her publications on geopolitical topics like the BRICS nations and the Eurasian Customs Union. Ekaterina is a vocal supporter of female entrepreneurship, frequently speaking at events to inspire future founders.

Unique fact: An early user told her and her team to "Take your Barbie toy and go home! ", a story she now shares to illustrate the startups resilience and success.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Construction Robotics
As Co-founder of KEWAZO, she is focused on bringing more robots, data, and intelligence to construction sites to automate and digitize material handling.
Startup Fundraising
In her role as CFO, she has successfully led multiple funding rounds, including a recent Series A, to expand KEWAZO's robotic fleet across Europe and North America.
Team Leadership
Frequently expresses pride in her team online, stating they are her main motivation and key to the company's success.

Media Appearances

Ekaterina has no verified media appearances

Work History

10-2016 - 3-2017
WS in Business Innovation at Infineon Technologies
4-2016
Co-Founder/ CFO at KEWAZO
9-2015 - 9-2016
WS in Innovation Management at Allianz Global Corporate & Specialty (AGCS)
3-2015 - 7-2015
Marketing Project at Addrezzed/ Match-app Startup
4-2014 - 7-2014
Accountant at Pebro Storage Systems

Education

2014 - 2017
Master of Science (M.Sc.) from TUM School of Management
2008 - 2012
Bachelor's degree from Panteion University of Social and Political Sciences

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bavaria, Germany Job Level : Leadership Designation : WS in Business Innovation at Infineon Technologies
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Insights For Selling To Ekaterina

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ekaterina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ekaterina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ekaterina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ekaterina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ekaterina

Personality Compatibility


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