Ekaterina (Katya) Golovanova in

Ekaterina (Katya) Golovanova

Login to view DISC.
Digital Director Luxe at L'Oréal
📍 London, England, United Kingdom

Ekaterina is a digital, e-commerce, and growth director at LOréal, leading strategy for luxury brands across the UK & Ireland. With a PhD and an MBA from Imperial College London, she specializes in omnichannel activation, data transformation, and AI innovation to drive commercial growth. People who have worked with her describe her as an inspiring, strategic, and supportive leader.

Outside of her corporate role, she is a mentor for early-stage founders and professionals, a guest lecturer for MBA programs, and an industry speaker on topics like data transformation and womens leadership. She is also a certified Yin Yoga teacher, indicating a strong personal interest in wellness and mindfulness.

She is recognized by UK Tech Nation under its Global Talent program and is an advocate for positive AI adoption in leadership.

Read the full overview →
Experience
8 Years
Current Role
Digital Director Luxe
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Ekaterina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Ekaterina cares about

AI in Marketing
A frequent speaker on AI's potential, she advocates for using it as an assistive tool to support teams and enhance creativity, not replace critical thinking.
Women's Leadership
As an industry speaker and leader, she is passionate about mentoring and shaping the development of colleagues, with a focus on encouraging women in business.
+5 more topics Login to view topics
Career

Work history

9-2023
Digital Director Luxe
L'Oréal
1-2022 - 8-2023
Digital & Ecommerce Director CPD
L'Oréal
8-2020 - 12-2021
Head of Consumer Experience
L'Oréal
2-2021
Guest Lecturer
Lomonosov Moscow State University (MSU)
7-2012 - 4-2014
Online & CRM Executive MAC
The Estée Lauder Companies Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2023 - 2025
Master of Business Administration - MBA
Imperial College London
2015 - 2018
Doctor of Philosophy
Lomonosov Moscow State University (MSU)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other L'Oréal Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Ekaterina. Free, 10 seconds.