Ekaterina (Katya) Golovanova

Commander
DISC Type : D

Digital Director Luxe at L'Oréal

London, England, United Kingdom

Overview

Ekaterina is a digital, e-commerce, and growth director at LOréal, leading strategy for luxury brands across the UK & Ireland. With a PhD and an MBA from Imperial College London, she specializes in omnichannel activation, data transformation, and AI innovation to drive commercial growth. People who have worked with her describe her as an inspiring, strategic, and supportive leader.

Outside of her corporate role, she is a mentor for early-stage founders and professionals, a guest lecturer for MBA programs, and an industry speaker on topics like data transformation and womens leadership. She is also a certified Yin Yoga teacher, indicating a strong personal interest in wellness and mindfulness.

She is recognized by UK Tech Nation under its Global Talent program and is an advocate for positive AI adoption in leadership.

Personality Overview

Decisive

Very Quick

Risk-Taker

They like to move fast and expect the same from others.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

AI in Marketing
A frequent speaker on AI's potential, she advocates for using it as an assistive tool to support teams and enhance creativity, not replace critical thinking.
Women's Leadership
As an industry speaker and leader, she is passionate about mentoring and shaping the development of colleagues, with a focus on encouraging women in business.
Data-Driven Growth
Her professional focus is on using data transformation, precision marketing, and consumer-centric strategies to achieve significant gains in market share.

Media Appearances

Ekaterina has no verified media appearances

Work History

9-2023
Digital Director Luxe at L'Oréal
1-2022 - 8-2023
Digital & Ecommerce Director CPD at L'Oréal
8-2020 - 12-2021
Head of Consumer Experience at L'Oréal
2-2021
Guest Lecturer at Lomonosov Moscow State University (MSU)
7-2012 - 4-2014
Online & CRM Executive MAC at The Estée Lauder Companies Inc.

Education

2023 - 2025
Master of Business Administration - MBA from Imperial College London
2015 - 2018
Doctor of Philosophy from Lomonosov Moscow State University (MSU)

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Digital Director Luxe at L'Oréal
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Insights For Selling To Ekaterina (Katya)

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ekaterina (Katya) is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ekaterina (Katya)

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ekaterina (Katya) move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ekaterina (Katya) take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ekaterina (Katya)

Personality Compatibility


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