Ekaterina is a digital, e-commerce, and growth director at LOréal, leading strategy for luxury brands across the UK & Ireland. With a PhD and an MBA from Imperial College London, she specializes in omnichannel activation, data transformation, and AI innovation to drive commercial growth. People who have worked with her describe her as an inspiring, strategic, and supportive leader.
Outside of her corporate role, she is a mentor for early-stage founders and professionals, a guest lecturer for MBA programs, and an industry speaker on topics like data transformation and womens leadership. She is also a certified Yin Yoga teacher, indicating a strong personal interest in wellness and mindfulness.
She is recognized by UK Tech Nation under its Global Talent program and is an advocate for positive AI adoption in leadership.
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