Ekaterina Lukavchenko, MBA

Questioner
DISC Type : c

Marketing Director at Ritter Sport

Moscow, Moscow City, Russia

Overview

Ekaterina has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Ekaterina has no verified topics they care about

Media Appearances

Ekaterina has no verified media appearances

Work History

7-2016 - 1-2026
Marketing Director at Ritter Sport
1-2015 - 7-2016
Abbott Nutrition, Marketing Manager SIMILAC at Abbott
2-2013 - 12-2014
Marketing Manager Pain&Cold Category at Bayer Pharmaceuticals
11-2003 - 1-2013
Marketing Manager at Beiersdorf
6-2000 - 6-2003
Brand Manager at Kraft Foods

Education

1999 - 2001
MBA from The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
1998 - 2001
Master of Business Administration (M.B.A.) from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 25 Location : Moscow, Moscow City, Russia Job Level : N/A Designation : Marketing Director at Ritter Sport
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Insights For Selling To Ekaterina

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ekaterina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ekaterina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ekaterina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ekaterina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ekaterina

Personality Compatibility


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