Ekta Prashnani

Critic
DISC Type : C

Research Scientist at NVIDIA

Santa Clara, California, United States

Overview

Ekta Prashnani is a Research Scientist at NVIDIA, specializing in deep learning algorithms to assess the quality and authenticity of visual media. A graduate of UC Santa Barbara, her work focuses on generative AI, computer vision, and modeling human visual systems to detect sophisticated deepfakes.

Outside of her research, Ekta is an avid long-distance runner and enjoys painting misty forests. During her undergraduate studies, she was also active in sports, competing in track events and playing on the badminton team, showcasing a blend of athletic and artistic interests.

While still an undergraduate, she helped design and apply for a patent for a visual search app that could recognize text at any orientation in an image.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI for Videogames
She is a co-organizer of the Computer Vision for Videogames workshop at CVPR 2025, working on foundation models for gaming and bridging academia with industry.
Generative AI Trust
Her research focuses on safeguarding against misuse of synthetic media through deepfake detection and creating systems like "Avatar Fingerprinting" for authorized use.
Perceptual Quality Metrics
Her work involves designing algorithms that automatically evaluate visual media quality, a core topic of her PhD thesis and current research at NVIDIA.

Media Appearances

Ekta has no verified media appearances

Work History

4-2022
Research Scientist at NVIDIA
9-2020 - 6-2021
Teaching Assistant at University of California, Santa Barbara
7-2019 - 6-2020
Ph.D. Intern: Machine Learning and Perception Research at NVIDIA
9-2016 - 6-2019
Teaching Assistant at UCSB Department of Electrical and Computer Engineering
6-2016 - 9-2016
Research Intern: Image and Video Denoising at Adobe

Education

2013 - 2022
Doctor of Philosophy (PhD) from UC Santa Barbara
2013 - 2015
Master’s Degree from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 8 Location : Santa Clara, California, United States Job Level : N/A Designation : Research Scientist at NVIDIA
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Insights For Selling To Ekta

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ekta is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ekta

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ekta move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ekta take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ekta

Personality Compatibility


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