Elad Gaon is a Commercial Profiler and AI Persona Architect who merges forensic psychology with marketing. As a CMO-as-a-service, he builds go-to-market plans for startups. He is also a core academic founding member of Ariel Universitys "Biz-Profiling" program. Colleagues describe him as creative, analytical, and thorough.
Elad has a deep interest in human communication and group dynamics, reflected in his work facilitating groups for a social anxiety NGO. He believes communication skills are directly linked to marketing. He follows technology and business trends through publications like WIRED and Inc. Magazine.
To fix flawed, two-dimensional user personas, Elad went "undercover" to study the world of Criminal Profiling and apply its principles to marketing.
Read the full overview →They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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