Elaine Lawson

Evaluator
DISC Type : scd

Vice President, Amazon Acquisitions and Secured Card Marketing at Synchrony

New York, New York, United States

Overview

Elaine Lawson is a versatile marketing executive specializing in digital and brand strategy for the financial services, healthcare, and telecom industries. Currently with Synchrony, she leads Amazon card acquisition marketing. She holds a Master of Science from Columbia University and is described by peers as creative, detail-oriented, and dependable.

Elaine demonstrates a strong commitment to philanthropy, actively supporting and promoting fundraising initiatives. Her recent efforts include supporting KEEN Fest in New York City. Her social media also suggests an interest in international travel and a focus on diversity and inclusion in the workplace.

She was named one of Mobile Marketers "Mobile Women to Watch" in 2016 for her innovative work at Mastercard.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Digital Customer Acquisition
Her current role at Synchrony focuses on driving customer growth for Amazon's credit card products through innovative digital strategies and partnerships.
Brand Storytelling
She identifies as a storyteller in her professional headline and has extensive experience creating compelling brand narratives across multiple industries.
Philanthropic Fundraising
Elaine actively supports charitable causes, having directed marketing for a $2 billion fundraising goal at Mount Sinai and promoted events like KEEN Fest.

Media Appearances

Elaine has no verified media appearances

Work History

2-2023
Vice President, Amazon Acquisitions and Secured Card Marketing at Synchrony
4-2018 - 2-2023
Senior Director, Development Marketing Communications at Mount Sinai Health System
3-2013 - 4-2018
Vice President/Business Leader U.S. Digital Marketing at Mastercard
8-2007 - 2-2013
Director/Marketing Leader, U.S. Consumer & Digital Marketing at Mastercard
7-2006 - 8-2007
Senior Manager, FiOS Digital Marketing at Verizon Communications

Education

2004 - 2007
Masters of Science (M.S.) from Columbia University
Bachelor of Science (B.S.) from Manhattan University

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Amazon Acquisitions and Secured Card Marketing at Synchrony
URL has been copied!

Insights For Selling To Elaine

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elaine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Elaine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Elaine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Elaine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Elaine

Personality Compatibility


Other Synchrony Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.