Eleda Espinoza

Evaluator
DISC Type : sdc

Director, Regional Marketing and Customer Engagement at Kura Oncology, Inc.

Phillipsburg, New Jersey, United States

Overview

Eleda has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Eleda has no verified topics they care about

Media Appearances

Eleda has no verified media appearances

Work History

1-2025
Director, Regional Marketing and Customer Engagement at Kura Oncology, Inc.
9-2023 - 1-2025
Institutional Business Manager at Rigel Pharmaceuticals Inc.
8-2023
Field Marketing Lead - Leukemia Division at Takeda Oncology
Senior Oncology Territory Manager at Takeda Oncology
Health system Manager at Takeda Oncology

Education

Bachelor of Science (BS) from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Phillipsburg, New Jersey, United States Job Level : Mid-senior Designation : Director, Regional Marketing and Customer Engagement at Kura Oncology, Inc.
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Insights For Selling To Eleda

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eleda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Eleda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Eleda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Eleda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Eleda

Personality Compatibility


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