Elena Cruz Lorenzo in

Elena Cruz Lorenzo

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Head of New Technologies at AFIRME FINANCIAL GROUP
📍 Mexico City Metropolitan Area

Elena is an expert in Latin American fintech with over a decade of experience driving digital innovation and strategic partnerships at firms like AFIRME FINANCIAL GROUP and Banco Azteca. She holds a Masters in Big Data and Business Intelligence. Colleagues describe her as committed, hardworking, and dedicated.

Outside of her primary role, she is deeply involved in the entrepreneurial ecosystem as the Co-Founder and Host of the "Échalo a Emprender" podcast. She also contributes as a content writer for the LATAM section of the global community "This Week in Fintech. "

She co-hosts a podcast that focuses on how entrepreneurial failure is often the first step toward success.

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Experience
5 Years
Current Role
Head of New Technologies
Job Level
Mid-senior
Location
Mexico City Metropolitan Area
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Elena cares about

Fintech in LatAm
Her career is dedicated to scaling fintech solutions in Latin America, and she writes about regional news for the "This Week in Fintech" community.
Learning From Failure
As co-founder and host of the "Échalo a Emprender" podcast, she interviews entrepreneurs about their real-world failures and subsequent successes.
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Career

Work history

12-2025
Head of New Technologies
AFIRME FINANCIAL GROUP
3-2022
Content writer (LATAM)
This Week in Fintech
3-2021
Co-Founder & Host
Échalo a Emprender
8-2022 - 12-2025
Digital Innovation Manager
Banco Azteca
9-2020 - 8-2022
Chief Operating Officer
Finnovista
In the press

Media appearances

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Education
10-2023 - 6-2024
Master in Big Data and Business Intelligence
Next International Business School
2020 - 2020
Collective Labs
Collective Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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