Elena Karpechenko

Pioneer
DISC Type : Sid

General Manager at Universal Realty Group

Greater Halifax Metropolitan Area, Canada

Overview

Elena Karpechenko is a distinguished hospitality professional with leadership experience at premier establishments like The Ritz-Carlton. She leverages her background in event management and innovative marketing in her role as a General Manager. Colleagues and clients describe her as organized, passionate, creative, and an inspirational leader who is exceptionally thorough.

She is passionate about leadership that fosters creativity and growth, encouraging her team to make decisions without fear of making mistakes. Elena believes in learning through trial and error and actively seeks to ensure her team members feel valued and heard. Her philosophy centers on finding people who are passionate about their work.

Her leadership mantra is a quote by Erin Hanson: “And you ask What if I fall? Oh but my darling, What if you fly? ”

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Empathetic Leadership
Believes in empowering her team to be creative without fear of failure and ensures they feel valued and heard, fostering growth through trial and error.
Guest Experience
Focuses on continually enriching the guest experience by blending a hotel's historic character with modern amenities and leveraging guest feedback for service excellence.
Strategic Event Management
Views her background in event management as critical preparation for leadership, honing her skills in adaptability, risk management, and strategic decision-making.

Media Appearances

Elena has no verified media appearances

Work History

12-2025
General Manager at Universal Realty Group
9-2023 - 11-2025
General Manager at The Lord Nelson Hotel and Suites
3-2023 - 9-2023
Assistant General Manager at Lord Nelson Hotel & Suites
12-2021 - 3-2023
Director of Sales and Catering at Lord Nelson Hotel & Suites
8-2021 - 12-2021
Catering Sales Manager at Lord Nelson Hotel & Suites

Education

2010 - 2011
Diploma in Innovative Marketing and Event Planning from EMDI Institute of Media and Communications, Dubai
2000 - 2005
Bachelor's degree from Tver State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Halifax Metropolitan Area, Canada Job Level : Senior Designation : General Manager at Universal Realty Group
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Elena

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They are generally fast movers and can take quick decisions
  • Can Elena take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Elena

Personality Compatibility


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