Hayley Duff

Observer
DISC Type : ci

Communications Advisor at Property Valuation Services Corporation

Canada

Overview

Hayley is a marketing and communications specialist with a diverse background spanning design, property valuation, transportation logistics, and financial services. Her expertise lies in crafting positive and accessible communication for both internal and external stakeholders. She holds a Bachelors degree from the University of Toronto and a certificate from Sheridan College.

Personality Overview

Value Driven

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Internal Communications
Has extensive experience producing a wide range of internal communications, including executive announcements, newsletters, and intranet content for large corporations like BMO and J. D. Irving.
Women in STEM
Has publicly shared her pride in working for companies that have women in leadership roles in science, technology, engineering, and mathematics, specifically highlighting women in rail.
Brand Management
Her roles at Property Valuation Services Corporation and J. D. Irving's Transportation & Logistics Division involved providing branding services and support across multiple business units.

Media Appearances

Hayley has no verified media appearances

Work History

2-2025
Communications Advisor at Property Valuation Services Corporation
11-2022 - 10-2023
Communications Specialist at J.D. Irving, Limited
9-2021 - 12-2021
Jumpstart Communications Co-op at Canadian Tire Corporation
8-2020 - 4-2021
Communications Analyst, Enterprise Fraud Management at BMO Financial Group
5-2020 - 8-2020
Resource Coordinator at BMO Financial Group

Education

2017 - 2022
Bachelor's degree from University of Toronto Mississauga
2018 - 2022
Certificate from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Canada Job Level : N/A Designation : Communications Advisor at Property Valuation Services Corporation
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Hayley

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Hayley take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Hayley

Personality Compatibility


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