Elena Menelaou

Energizer
DISC Type : I

Senior Marketing Manager at PHC Franchised Restaurants Public Ltd

Cyprus

Overview

With over 25 years of experience, Elena is a Senior Marketing Manager at PHC, one of Cypruss largest restaurant franchise groups. An alumna of Oxford Brookes University, she has deep expertise managing multi-national brands and leading marketing for diverse, multicultural audiences.

Elena is an entrepreneur, having founded her own successful agency, PAME Marketing & Event Management Ltd, which specialized in promotion, advertising, and events.

Personality Overview

Big Picture Person

Imaginative

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Franchise Marketing
As Senior Marketing Manager at PHC, she handles marketing for major international food franchises like Pizza Hut, KFC, and Wagamama in the Cyprus market.
Brand Management
Her extensive career is built on managing and promoting multi-national brands to diverse consumer bases, with a stated interest in major players like Unilever and Nestlé.
Entrepreneurship
She founded her own agency, PAME Marketing & Event Management Ltd, showcasing her experience in building a business from the ground up.

Media Appearances

Elena has no verified media appearances

Work History

12-2024
Senior Marketing Manager at PHC Franchised Restaurants Public Ltd
3-2024
Marketing Director at PAME Marketing & Event Management
3-2022
Freelance Marketing Consultant at Freelance
8-2016 - 2-2022
Manager Marketing at Cablenet Telecommunication Systems Ltd
1-2015 - 8-2016
Events Planning at PAME PRODUCTIONS

Education

9-1996 - 6-1997
Marketing from CIM | The Chartered Institute of Marketing
9-1993 - 6-1996
BUSINESS ADMINISTRATION & MARKETING MANAGEMENT from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Cyprus Job Level : Middle Designation : Senior Marketing Manager at PHC Franchised Restaurants Public Ltd
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Elena

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Elena take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Elena

Personality Compatibility


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