Elena Plazunova, CPA, MBA

Questioner
DISC Type : c

Director of Accounting at Spring Health

New York, New York, United States

Overview

Elena Plazunova is a dynamic and accomplished CPA serving as the Director of Accounting at Spring Health. With a Masters from Sonoma State University, she specializes in financial management in high-growth environments, process optimization, and building high-performance teams. Her prior experience includes a rapid progression to Director at Flatiron Health.

There is no publicly available information regarding Elenas personal life or hobbies.

Elena has demonstrated expertise in enhancing financial automation and building strong relationships with business leaders.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Process Optimization
Her background highlights a focus on implementing new accounting procedures and identifying opportunities for process improvement and automation.
High-Growth Environments
She has extensive experience operating in high-growth companies, including her current role at Spring Health and previous positions at Flatiron Health.
SaaS Finance
Her experience as a Revenue Manager at Flatiron Health included a focus on Software as a Service (SaaS) accounting and revenue recognition.

Media Appearances

Elena has no verified media appearances

Work History

11-2025
Director of Accounting at Spring Health
3-2024 - 11-2025
Director of Accounting at Flatiron Health
4-2023 - 3-2024
Senior Accounting Manager at Flatiron Health
7-2020 - 4-2023
Revenue Manager at Flatiron Health
10-2018 - 7-2019
Controller at Constellation Agency

Education

2010 - 2012
Masters from Sonoma State University
2016 - 2019
Accounting Certificate from UC Berkeley Extension

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Accounting at Spring Health
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Elena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Elena take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Elena

Personality Compatibility


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