Elias Martinez

Visionary
DISC Type : Ds

Senior Director Information Technology (Head of IT) at Bronco Wine Co.

Turlock, California, United States

Overview

As the Senior Director and Head of IT at Bronco Wine Company, Elias Martinez leverages over 20 years of leadership in driving digital transformation. He specializes in modernizing infrastructure, enhancing cybersecurity, and managing M&A activities. He holds a certification in Leadership & Innovation from MIT and is described by colleagues as an exceptional and strategic leader.

At Intuitive Surgical, he managed a technology portfolio of up to $75M and spearheaded the global preparation for a $550M real estate and IT portfolio.

Personality Overview

Risk Tolerant

Direct & Assertive

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Digital Transformation
He is currently spearheading comprehensive digital transformation initiatives within the wine industry at Bronco Wine Co.
IT Infrastructure
His career includes extensive experience managing infrastructure, network technology, and complex data center initiatives at companies like Pebble Beach Resorts and Intuitive Surgical.
Mergers & Acquisitions
He has a focus on strategy execution for M&A and divestitures, including executing the IT separation needs for facilities worldwide.

Media Appearances

Elias has no verified media appearances

Work History

7-2025
Senior Director Information Technology (Head of IT) at Bronco Wine Co.
10-2019 - 3-2025
Director IT PMO at Intuitive Surgical
8-2016 - 12-2016
Director of Technical Services at Pebble Beach Resorts
5-2016 - 8-2016
Executive IT Consultant at Palo Alto Medical Foundation
1-2016 - 10-2019
Director IT Portfolio at Intuitive Surgical

Education

4-2025 - 7-2025
Leadership and Innovation from MIT Sloan School of Management
1998 - 2000
Computer information systems from Merced Community College District

More Information

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Exp : 14 Location : Turlock, California, United States Job Level : Senior Designation : Senior Director Information Technology (Head of IT) at Bronco Wine Co.
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Insights For Selling To Elias

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elias is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Elias

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Elias move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Elias take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Elias

Personality Compatibility


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