Elias Stråvik in

Elias Stråvik

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Founder at Cleanroom
📍 Sweden

Elias Stråvik is the founder of Cleanroom, an AI-powered CRM data cleaning platform. With a background in GTM engineering and a Masters from Chalmers University of Technology, he possesses a rare mix of technical expertise and founder experience. Colleagues describe him as hands-on, proactive, approachable, and friendly.

Based in Stockholm, Sweden, Elias appears to be an active member of the local tech community, organizing and participating in meetups with other founders and industry professionals.

He previously co-founded GuineaPig, a B2B wellness app for Slack and Microsoft Teams, where he served as both CEO and later as CTO & Chairman.

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Experience
7 Years
Current Role
Founder
Job Level
Leadership
Location
Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Elias cares about

CRM Data Quality
He founded Cleanroom to solve the problem of bad CRM data, which he notes hurts the entire Go-To-Market motion for companies.
GTM Engineering
He has extensive experience in this area, having served as the Head of GTM Engineering at The Kiln, where he helped companies set up their growth stacks.
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Career

Work history

12-2025
Founder
Cleanroom
12-2025
Education
The Kiln
8-2025 - 12-2025
Head of GTM Engineering
The Kiln
1-2025 - 8-2025
GTM Engineer
The Kiln
2018 - 11-2024
Co-Founder
GuineaPig
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2018
Master’s Degree
Chalmers University of Technology
2013 - 2016
Bachelor's Degree
Chalmers University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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