Elias Stråvik

Inquirer
DISC Type : cd

Founder at Cleanroom

Sweden

Overview

Elias Stråvik is the founder of Cleanroom, an AI-powered CRM data cleaning platform. With a background in GTM engineering and a Masters from Chalmers University of Technology, he possesses a rare mix of technical expertise and founder experience. Colleagues describe him as hands-on, proactive, approachable, and friendly.

Based in Stockholm, Sweden, Elias appears to be an active member of the local tech community, organizing and participating in meetups with other founders and industry professionals.

He previously co-founded GuineaPig, a B2B wellness app for Slack and Microsoft Teams, where he served as both CEO and later as CTO & Chairman.

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

CRM Data Quality
He founded Cleanroom to solve the problem of bad CRM data, which he notes hurts the entire Go-To-Market motion for companies.
GTM Engineering
He has extensive experience in this area, having served as the Head of GTM Engineering at The Kiln, where he helped companies set up their growth stacks.
AI-powered Tools
His current venture, Cleanroom, is an AI-powered platform. His education included courses on algorithms for machine learning and inference, indicating a long-standing interest.

Media Appearances

Elias has no verified media appearances

Work History

12-2025
Founder at Cleanroom
12-2025
Education at The Kiln
8-2025 - 12-2025
Head of GTM Engineering at The Kiln
1-2025 - 8-2025
GTM Engineer at The Kiln
2018 - 11-2024
Co-Founder at GuineaPig

Education

2016 - 2018
Master’s Degree from Chalmers University of Technology
2013 - 2016
Bachelor's Degree from Chalmers University of Technology

More Information

Social Presence :

Prographics :

Exp : 7 Location : Sweden Job Level : Leadership Designation : Founder at Cleanroom
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Insights For Selling To Elias

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elias is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Elias

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elias move?

  • Their decision making speed is somewhere in the middle.
  • Can Elias take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Elias

Personality Compatibility


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