Elif is the Head of Marketing & CX at Ekin Smart City, bringing over eight years of experience in full-funnel B2B marketing for tech companies across Turkey and MENA. She specializes in data-driven and AI-powered strategies for the SaaS and fintech sectors and holds a Bachelor of Engineering from Koç University.
She is passionate about fostering growth in others, serving as a mentor for startups at Tech Istanbul and participating as a mentee in the Cherie Blair Foundation for Women. Elif frequently writes articles on topics ranging from design principles inspired by brands like Apple and Pixar to creative approaches for success in business.
In 2024, Elif was selected for the Cherie Blair Foundations international mentorship program, collaborating with a Senior Manager from PayPal India.
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