Elif E. in

Elif E.

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Head of Marketing & CX at Ekin Smart City
📍 Istanbul, Istanbul, Türkiye

Elif is the Head of Marketing & CX at Ekin Smart City, bringing over eight years of experience in full-funnel B2B marketing for tech companies across Turkey and MENA. She specializes in data-driven and AI-powered strategies for the SaaS and fintech sectors and holds a Bachelor of Engineering from Koç University.

She is passionate about fostering growth in others, serving as a mentor for startups at Tech Istanbul and participating as a mentee in the Cherie Blair Foundation for Women. Elif frequently writes articles on topics ranging from design principles inspired by brands like Apple and Pixar to creative approaches for success in business.

In 2024, Elif was selected for the Cherie Blair Foundations international mentorship program, collaborating with a Senior Manager from PayPal India.

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Experience
1 Years
Current Role
Head of Marketing & CX
Job Level
Mid-senior
Location
Istanbul, Istanbul, Türkiye
Personality Overview

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Decision Approach
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Priorities

Topics Elif cares about

AI in Marketing
Her strategies are self-described as "powered by AI, " and she holds certifications in Generative AI and Prompt Engineering, frequently posting about AI's role in GTM.
Full-Funnel Strategy
A core focus of her career, she has over eight years of experience building and scaling full-funnel marketing strategies for B2B tech companies.
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Career

Work history

10-2025
Head of Marketing & CX
Ekin Smart City
8-2025
Mentor
Tech Istanbul
5-2024 - 5-2025
Mentee
Cherie Blair Foundation for Women
3-2024 - 10-2025
Marketing & Growth Manager (MENA & APAC)
ARN Fintech
12-2023 - 1-2024
Professional development
Career Break
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Post Graduate Studies
University of California, Irvine Division of Continuing Education
2008 - 2014
Bachelor of Engineering (B.E.)
Koç University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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