Elif Yigit

Galvanizer
DISC Type : Id

Chief Strategy Officer & Chief Marketing Officer at AND Capital Ventures

United Kingdom

Overview

Elif Yigit is a marketing and commercial leader with over 20 years of experience at blue-chip companies like HP, Unilever, and Johnson & Johnson. Now a fractional Chief Strategy Officer and CMO, she advises startups and established businesses on growth, marketing, and innovation. She attended Boğaziçi University.

Originally from Turkey, Elif has lived in Paris and is now settled in London. She has a keen eye for architectural design, appreciating features like high ceilings and large windows. Self-described as a “fussy person, ” she enjoys exploring Londons neighborhoods and has a humorous take on modern life.

Despite making fun of social media for major purchases, she was so “wowed” by a property she saw on Instagram that she ended up buying it.

Personality Overview

Trusting

Persuader

People-Oriented

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They will bat for you if they come to believe in you.

Topics They Care About

Startup Growth Strategy
Advises startups and private equity-backed businesses on strategy, business development, marketing, and innovation, leveraging her extensive corporate background.
Brand Development
Described as a "gifted classically trained marketer, " she has a long history of building brands at global CPG and tech companies like Unilever, J&J, and HP.
Architectural Design
Expressed a passion for her home's unique architectural features, such as its high ceilings, large church-like windows, and a discovered historic fireplace.

Media Appearances

Elif has no verified media appearances

Work History

6-2025
Chief Strategy Officer & Chief Marketing Officer at AND Capital Ventures
5-2019
Fractional Chief Strategy & Growth Officer / CMO / Board Advisor at Independent
11-2023 - 11-2024
Fractional Chief Strategy & Growth Officer, CMO at Unveren Air Systems Inc.
3-2022 - 3-2023
Advisor at Circus Street
9-2017 - 2-2019
Marketing Director, UK & Ireland at HP

Education

1993 - 1994
Education details unavailable from University of California, Berkeley
1987 - 1991
Education details unavailable from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Leadership Designation : Chief Strategy Officer & Chief Marketing Officer at AND Capital Ventures
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Insights For Selling To Elif

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Appeal to their sense of self-worth and how they will impact their organization

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elif is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Elif

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Elif move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Elif take some risk or not?

  • They can take risks if necessary.

You And Elif

Personality Compatibility


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