Elif Yigit in

Elif Yigit

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Chief Strategy Officer & Chief Marketing Officer at AND Capital Ventures
📍 United Kingdom

Elif Yigit is a marketing and commercial leader with over 20 years of experience at blue-chip companies like HP, Unilever, and Johnson & Johnson. Now a fractional Chief Strategy Officer and CMO, she advises startups and established businesses on growth, marketing, and innovation. She attended Boğaziçi University.

Originally from Turkey, Elif has lived in Paris and is now settled in London. She has a keen eye for architectural design, appreciating features like high ceilings and large windows. Self-described as a “fussy person, ” she enjoys exploring Londons neighborhoods and has a humorous take on modern life.

Despite making fun of social media for major purchases, she was so “wowed” by a property she saw on Instagram that she ended up buying it.

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Experience
6 Years
Current Role
Chief Strategy Officer & Chief Marketing Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Elif cares about

Startup Growth Strategy
Advises startups and private equity-backed businesses on strategy, business development, marketing, and innovation, leveraging her extensive corporate background.
Brand Development
Described as a "gifted classically trained marketer, " she has a long history of building brands at global CPG and tech companies like Unilever, J&J, and HP.
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Career

Work history

6-2025
Chief Strategy Officer & Chief Marketing Officer
AND Capital Ventures
5-2019
Fractional Chief Strategy & Growth Officer / CMO / Board Advisor
Independent
11-2023 - 11-2024
Fractional Chief Strategy & Growth Officer, CMO
Unveren Air Systems Inc.
3-2022 - 3-2023
Advisor
Circus Street
9-2017 - 2-2019
Marketing Director, UK & Ireland
HP
In the press

Media appearances

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Education
1993 - 1994
Education details unavailable
University of California, Berkeley
1987 - 1991
Education details unavailable
Boğaziçi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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